Terms of Use

1. About Styla

Styla is a technology platform that turns fashion inspiration into a shopping experience. Unlike storefronts built around individual products, Styla is built around the discovery, organization, and shopping of complete outfits curated by approved curators and featuring products from participating brands and retailers.

Styla currently supports three categories of account:

• User accounts, for individuals who discover, save, organize, and shop fashion inspiration.
• Curator accounts, for approved individuals who create and publish outfits.
• Brand accounts, for businesses that showcase products, collaborate with curators, and participate in commercial opportunities.

Subject to these Terms, the Platform may allow you to:

• discover personalized outfit recommendations;
• browse outfits, collections, products, brands, and curators;
• search by aesthetic, occasion, trend, style, or other attributes;
• save outfits and products to closets, including collaborative closets;
• follow curators and brands;
• interact with other members through available social features;
• purchase products through available shopping services;
• participate in commercial programs where eligible; and
• access additional products, services, tools, or functionality introduced from time to time.

Certain features may be subject to additional agreements, policies, program rules, or eligibility requirements. Curator and brand accounts are currently offered by invitation and approval only.

2. Our Role

Styla provides technology and services that facilitate fashion discovery and commerce. Styla does not manufacture, own, warehouse, or design the products displayed through the Platform.

Styla is not the seller of the products you buy, and Styla does not take your payment either. For every purchase, the brand or retailer is the seller of record. You pay the brand directly, on the brand's own checkout — sometimes shown inside Styla, sometimes on the brand's own website. Either way the sale contract is between you and the brand. Section 10 explains both paths in detail, and the Platform tells you which one applies before you buy.

Brands and retailers remain responsible for their products, including descriptions, pricing, inventory, availability, shipping, fulfillment, warranties, returns, refunds, customer support, and compliance with applicable law.

Curators remain responsible for the outfits, recommendations, commentary, and other original material they publish.

Nothing in these Terms creates an employment, partnership, joint venture, franchise, or fiduciary relationship between Styla and any user, curator, brand, or retailer. Where Styla acts as a brand's agent for payment collection, it does so as a disclosed agent only, for the limited purposes described in these Terms.

3. Definitions

For purposes of these Terms:

• Account — a registered account that enables a user, curator, or brand to access features of the Platform.
• Brand — a fashion, footwear, accessories, beauty, or lifestyle business approved to participate on the Platform.
• Brand Content — photographs, videos, product information and descriptions, logos, trademarks, marketing materials, and other material made available by a brand.
• Campaign — a promotional initiative or collaboration involving one or more brands, curators, or Styla.
• Closet — a space on a profile where outfits are saved and organized. Closets belong to profiles.
• Collaborative Closet — a closet that multiple invited shoppers may contribute to and manage together.
• Collection — a grouping of products assembled by a brand in its brand dashboard. Collections and closets are distinct: closets hold outfits and live on profiles; collections hold products and are created only by brands.
• Commercial Program — any affiliate, advertising, sponsorship, commission, partnership, promotional, or monetization program offered through the Platform.
• Community Guidelines — the standards of acceptable behavior set out in Section 34, together with any supplemental guidelines published on the Platform from time to time.
• Content — photographs, videos, graphics, text, comments, messages, metadata, logos, product information, outfit information, or other material made available through the Platform.
• Curator — an individual approved by Styla to create, publish, and manage outfits, and who may be eligible to earn through commercial programs.
• Curator Content — any outfit, caption, commentary, recommendation, photograph, video, or other original material published by a curator.
• Link-Out Purchase — a purchase completed on a brand's or retailer's own website after following a link from Styla. See Section 10.
• Marketplace Facilitator — the status assigned by certain US state tax laws to a platform that facilitates sales on behalf of sellers, and which may carry an obligation to collect and remit sales tax.
• Outfit — a combination of two or more products presented together as a complete look, reflecting the curator's selection, styling, and presentation. An outfit may include products from one or several brands.
• Platform Data — the relationships, metadata, product tag associations, taxonomy, search indexes, recommendation signals, aggregated analytics, derived insights, and other non-personal information generated through operation of the Platform.
• Platform Intelligence — the recommendation, search, personalization, ranking, machine learning, artificial intelligence, moderation, fraud detection, and analytics technologies used to operate, improve, secure, and personalize the Platform.
• Product — an individual clothing item, footwear item, accessory, beauty product, or other fashion or lifestyle item displayed through the Platform.
• Product Tag — a reference that associates a product with an outfit and enables you to identify, save, or purchase that product.
• Promotional Use — using content to promote Styla or the Platform, in any medium and on any channel, whether on the Platform or off it. This includes Styla's own websites and landing pages, Styla's accounts on third-party social media platforms, email and push campaigns, press and partner materials, app store listings, and paid advertising.
• Retailer — a third-party merchant that offers products accessible through the Platform.
• Seller of Record — the party that sells the product to you and is responsible for the sale contract. On Styla this is always the brand or retailer, never Styla.
• Shopping Services — the commerce functionality available through the Platform, including product tags, affiliate links, bags and carts, saved products, stock notifications, and price alerts.
• Store Credit — a credit balance, gift card, or similar non-cash value issued by a brand in place of a cash refund.
• Styla Content — all software, technology, interfaces, graphics, branding, trademarks, logos, databases, recommendation systems, search technologies, analytics, Platform Intelligence, and other intellectual property owned by or licensed to Styla, excluding brand content, curator content, and user content.
• User — an individual who accesses the Platform to discover, organize, save, interact with, and shop fashion inspiration. Unless approved as a curator, a user may not publish public outfits.
• User Content — material submitted through user account features, including comments, messages, reviews, profile information, profile photographs, and closets.
• Verification — any process by which Styla confirms identity, eligibility, payment information, business status, or other information.
• We, us, our — Styla Ventures LLC and its affiliates, subsidiaries, successors, assigns, licensors, and authorized representatives.

4. Eligibility

Minimum age. You must be at least 16 years old to create an account and use the Platform. We ask for your date of birth when you set up your account, and we may refuse or close an account we believe belongs to someone under 16.

Buying. You may make purchases through the Platform from age 16. If you are under 18, you must have the permission of a parent or legal guardian before making a purchase, and they are responsible for purchases made through your account and for the payment method used.

Selling and earning. You must be at least 18 years old and able to form a binding contract in order to hold a curator or brand account, participate in a commercial program, or receive any payment from Styla.

Higher local minimums apply. Where the law of your country sets a higher minimum age for consenting to online services or for the processing of your personal data, that higher age applies to you.

By accessing or using the Platform, you represent and warrant that:

• you meet the applicable age requirements above;
• all information you provide is accurate, complete, and current, and you will keep it updated;
• you are not prohibited from using the Platform under any applicable law, sanctions program, or export control restriction;
• you have not previously been removed from the Platform for violating these Terms, unless we have expressly authorized your return; and
• your use of the Platform complies with all applicable laws.

We may refuse or restrict access to the Platform where permitted by law or where reasonably necessary to protect the Platform, its users, or third parties.

5. Accounts and Registration

Certain features require an account. When you create one, you agree to:

• provide truthful, accurate, complete, and current information;
• maintain and promptly update your account information;
• keep your login credentials secure and confidential;
• notify us promptly if you suspect unauthorized access; and
• accept responsibility for activity under your account, except where caused by our own negligence or security failure.

You may not:

• register using false or misleading information;
• impersonate another individual, curator, brand, or organization;
• create multiple accounts to evade enforcement action;
• transfer, sell, rent, or assign your account without our prior written consent;
• allow another person to use your account in a way that compromises security; or
• access another person's account without authorization.

Guest access. The Platform may let you browse and save before you finish signing up. A guest session is a real account with limited features; when you complete registration, your saved activity carries over to it. Guest sessions are subject to these Terms.

We may require additional information before granting access to certain features, commercial programs, payment functionality, or verification.

6. Account Types

6.1 User accounts

Subject to these Terms, users may browse and search the Platform; save outfits and products; create and manage closets; participate in collaborative closets; follow curators and brands; like, comment on, and share available content; use messaging features where available; and purchase products through shopping services.

Unless approved as a curator, users may not publish public outfits. Closets you create from your own posts are public by default; content you save from other people is kept private to you, and your system "Saved" closet is always private and cannot be renamed, shared, or deleted. Collaborative closets are available to shopper accounts.

6.2 Curator accounts

Curator accounts are for individuals approved by Styla to publish outfits. Approval is granted through an application and review process at Styla's discretion, and may be denied, suspended, revoked, or limited in accordance with these Terms or applicable law. Approval is not automatic and is not granted on the basis of follower count alone.

Subject to eligibility, curators may publish outfits, associate products using product tags, build public audiences, collaborate with brands, participate in commercial programs, earn commissions where applicable, and receive analytics about their content.

Curators are responsible for ensuring that:

• they hold all rights necessary to publish their content;
• product tags accurately identify the intended products to the best of their knowledge;
• sponsored or compensated content complies with applicable advertising, endorsement, and consumer protection laws, including the disclosure rules of the FTC in the United States and the CAP Code and ASA guidance in the United Kingdom;
• all legally required sponsorship and affiliate disclosures are made clearly and prominently; and
• their activities comply with these Terms and the Community Guidelines.

Curators act independently. Nothing in these Terms creates an employment, partnership, agency, joint venture, or franchise relationship between Styla and any curator. Curators are responsible for their own taxes on amounts they earn.

6.3 Brand accounts

Brand accounts are for businesses that wish to showcase products and participate in the Styla ecosystem. Subject to applicable requirements, brands may maintain brand profiles, upload and manage product catalogs, make products available for tagging, build collections, collaborate with curators, participate in commercial programs, receive analytics, and participate in shopping services.

Brands are responsible for ensuring that all product information, pricing, imagery, trademarks, descriptions, availability, marketing claims, and other brand content is accurate, current, compliant with applicable law, and non-infringing.

Brands that connect a store to Styla are also subject to Sections 25 and 26 (together, the "Styla Merchant Terms"), which the brand accepts during onboarding.

Participation does not guarantee product placement, recommendation ranking, campaign selection, sales, or any particular level of visibility.

7. Verification

To maintain a trusted Platform, we may verify the identity, eligibility, or business status of users, curators, and brands. Verification may include requests for government-issued identification, business registration documents, payment information, tax documentation, ownership or control of social media accounts, proof of brand affiliation, or other information reasonably necessary.

Verification does not constitute an endorsement, a guarantee of authenticity or quality, confirmation of future compliance, or certification of any individual or business.

We may suspend, revoke, or modify verification status where we reasonably determine it is no longer appropriate.

8. Electronic Communications

By creating an account or communicating with us electronically, you consent to receive communications from us electronically, including account notifications, security alerts, authentication requests, legal notices, policy updates, support communications, order confirmations, payment notifications, service announcements, and marketing communications where permitted by law and where you have given any required consent.

You agree that electronic communications satisfy any legal requirement that such communications be in writing.

You may unsubscribe from marketing communications at any time. You will continue to receive transactional, security, legal, and service-related communications necessary to administer your account, fulfill transactions, or operate the Platform.

9. Platform Services

The Platform may include personalized recommendation feeds; outfit pages; collections; closets and collaborative closets; product tags; search and discovery tools; messaging and community features; curator and brand profiles; shopping services; commercial programs; analytics and reporting tools; advertising and promotional services; and additional functionality introduced from time to time.

We continually develop and improve the Platform. We may add, modify, suspend, discontinue, replace, or update any feature at any time, with or without notice, to the extent permitted by applicable law.

We do not guarantee that any particular product, outfit, collection, curator, brand, recommendation, or feature will remain available.

10. Shopping: Two Ways to Buy

There are two distinct ways to buy something you find on Styla, and they work very differently — above all in who takes your money. Which one applies is shown to you before you buy.

10.1 The brand's checkout, inside Styla

This is how most purchases work. You stay in the Styla app or on shopstyla.com, and the brand's own checkout opens in front of you. The brand is the seller and the brand takes your payment — Styla never holds your money, not even for a moment. The brand sets the price, holds the stock, calculates and collects any tax under its own registrations, ships the parcel, and sets the returns policy that applies to your order.

Your order confirmation, order number, tracking and receipt all come from the brand, not from Styla. If you need to change, cancel, return or ask about an order, you deal with the brand — Section 15.

Styla is paid a commission by the brand, after the sale, and may share part of it with the curator whose content featured the item. It never comes out of what you pay, and it never changes your price. See Section 21.

10.2 Link-out purchases

Some purchases begin with a link. You leave Styla, land on the brand's or retailer's own website, and buy there. On this path the transaction is entirely between you and that merchant. Styla does not take your payment, does not calculate or collect tax, does not ship anything, and is not a party to the sale. The merchant's own terms, privacy policy, shipping policy, and returns policy govern.

Styla may receive a commission on link-out purchases, and may share part of it with the curator whose content featured the item. See Section 21.

Sections 12 through 15 describe how orders work on each path, and say which path each rule applies to. Where a feature described in those sections is not yet available in your region or for a particular brand, the Platform will tell you at checkout.

11. [Reserved]

This section is intentionally left blank.

12. Prices and Currency

The brand sets the price. Prices on Styla are the brand's own prices, and the checkout amount you approve is the brand's own price for your market. Styla does not mark products up.

Currency. Styla currently operates in US dollars: the price you are charged is the brand's own US-dollar price for the item, and checkout always shows the charge amount and currency before you pay. If we offer additional display currencies (such as pounds sterling or euros), prices in those currencies are taken from the brand's own pricing for that market; if an item has no published price in your selected currency, we tell you at checkout and the order is charged in US dollars at the brand's own US-dollar price. Styla does not apply its own exchange-rate conversion or currency markup to what you pay.

When a brand's checkout charges in its own currency. On the paths where the brand takes your payment (Sections 10.1 and 10.2), the currency you are charged in is the brand's to decide, not ours. Some brands outside the US can only charge in their home currency. Where that is so, we tell you which currency the brand's checkout will charge, and roughly what it comes to, before you go there — and the amount the brand charges, in that currency, is the amount that governs. We ask every brand to set up US-dollar pricing before selling to US shoppers, but we cannot make a brand's checkout do it.

Your bank or card issuer may still apply its own foreign transaction fee or conversion if your card is denominated in a different currency. That fee is between you and your card issuer.

Errors. Product information and pricing come from brands and may occasionally be wrong. Where a price or description is materially incorrect, we may cancel the affected order and refund you in full rather than fulfill it at the incorrect price.

13. Shipping and Delivery

Brands set their own shipping rates and destinations. Shipping charges shown at checkout are the brand's own rates for your destination. There is no Styla default or fallback rate.

A consequence worth stating plainly: if a brand has not published a shipping rate for your destination, that brand cannot ship to you, and its items cannot be purchased through Styla for that address. You may still be able to buy from that brand directly through a link-out purchase.

Delivery. The brand ships the parcel and is responsible for fulfillment, delivery timelines, tracking, and any loss or damage in transit. Delivery estimates are estimates, not guarantees.

Multi-brand orders. Items from different brands ship separately and arrive separately, each with its own shipping charge and tracking.

14. Taxes and Duties

The brand handles tax. On both paths in Section 10 the brand takes your payment and handles any tax on your order. Your order confirmation shows what was charged.

10.1 — the brand's checkout, inside Styla. The brand calculates, collects and remits any sales tax, VAT or equivalent on your order, under its own tax registrations and its own settings. The tax you see at checkout is the brand's, charged by the brand, and Styla receives none of it. Where the brand is not registered to collect in your state, no tax is charged at checkout and you may be responsible for reporting and paying use tax directly to your state.

10.2 — link-out purchases. Styla has no involvement in tax on link-out purchases. The merchant calculates and collects tax on its own checkout, as it always has.

VAT and non-US taxes. For orders subject to UK or EU VAT, the brand's price for that market is VAT-inclusive in accordance with the brand's own obligations, and responsibility for accounting for that VAT rests with the brand as seller of record, except where a deemed-supplier rule places it elsewhere by operation of law. Where a deemed-supplier rule applies to a particular order, the VAT treatment applied to that order is shown on your order confirmation.

Import duties. For orders delivered in the US from a brand shipping from outside it — on either path — import duties and customs charges are the brand's — prepaid, or already in the price you see. You shouldn't have anything to pay at delivery — you or whoever you sent it to. That is an obligation we place on every brand shipping into the US (Section 26), and we check each order against it.

If a carrier asks anyone to pay to receive one of these orders, keep the carrier's invoice or receipt and file a claim from your order page within 120 days of your order date — and if a carrier only bills you after that, contact us and we'll look at it. We need the receipt: a claim without one will be denied. We review every claim against it, and a claim the receipt does not support will be denied as well. Where we approve a claim, we take it up with the brand and arrange your reimbursement. Who pays it follows who took your payment (Section 10) — on the brand's own checkout and on link-outs, that is the brand. Duties already paid on an order you later return are not refundable. For purchases completed on a merchant's own site after following a link from Styla, and for deliveries outside the US, duties are governed by that merchant's terms and may be payable by you as importer of record.

15. Returns, Refunds and Cancellations

The brand's returns policy governs. Because the brand is the seller of record, its returns policy — window, condition requirements, who pays return shipping, and whether the refund is cash or store credit — applies to your order. That policy is shown on the product and at checkout. You arrange a return directly with the brand — through its website or the contact details shown on your order — referencing the brand order number from your confirmation.

Who refunds you depends on who took your money (Section 10).

On the paths where the brand took your payment — the brand's checkout inside Styla, and link-outs — the brand refunds you directly, to the payment method you used with it, on its own timetable. Styla is not in that transaction and does not hold, forward or delay your money. Returns, refunds, exchanges and customer service for those orders are the brand's, and Styla does not process them. We will always help you find the right contact, and we act on what brands do: a brand that fails to honour its own returns policy can be suspended or removed from Styla.

Nothing in this section limits your rights against the brand, your rights under mandatory consumer protection law, or your rights to dispute a charge with your payment provider. For UK and EU consumers, this includes your statutory right to cancel a distance contract within the applicable cooling-off period and to receive a refund from the trader within the period the law requires.

Tax comes back with the goods. Where tax was charged on your order, it is refunded in proportion to what you return — return half an order and the tax on that half is returned with it. We never refund more tax than was collected on the order. Where the price was VAT-inclusive rather than tax-added, the refund of the price carries its VAT with it for the same reason. Duties and customs charges paid to a destination country are not collected by Styla and are not ours to return; reclaiming those is a matter for you and that country's customs authority. Where duties were included in the price rather than charged to you — as on every US-delivered order from a brand shipping from outside the US — your refund is calculated on the price you paid, and the brand's own duty cost is not deducted from it.

Store credit. Where a brand's policy provides for a refund in store credit or a gift card rather than cash, and you accept a return on that basis, no cash refund is processed through Styla for that return. Store credit is issued by the brand, is redeemable with that brand, and is subject to the brand's terms. Where mandatory law entitles you to a cash refund, that entitlement is not displaced by a store-credit policy.

Exchanges. Where a brand offers an exchange and no money moves, no refund is processed.

Cancellations before dispatch. You may ask the brand to cancel a Styla Checkout order before it is dispatched — contact the brand directly, referencing your brand order number. Whether it can be honoured depends on how far the brand has progressed in fulfillment.

Problems with an order. Contact us at support@shopstyla.com and we will help you resolve it with the brand, including where an order does not arrive, arrives damaged, or is not what was described.

16. Product Tags

Product tags help you identify and access products featured in outfits. A tag may link to a product offered by a participating brand, a retailer, an affiliate partner, or another authorized seller.

While we make reasonable efforts to keep tags accurate, we do not guarantee that a tagged product will remain available, that pricing or inventory will be unchanged, that product information will remain current, or that a tag will always identify the exact product originally featured.

Where appropriate we may update tags, replace an unavailable product with the same or a substantially similar product, remove inactive tags, or correct inaccurate product information.

The presence of a product tag is not an endorsement, certification, warranty, or guarantee by Styla regarding any product.

17. Recommendations, Ranking and Discovery

A primary purpose of the Platform is to help you discover fashion inspiration through personalized recommendations of outfits, products, curators, and brands. This section explains how we decide what to show you, and in what order.

17.1 Commercial relationships and ranking

Styla does not sell placement in feeds, search results, or discovery. No brand, curator, or advertiser can pay us to rank higher, and no payment, commission rate, or commercial relationship with Styla is used as a ranking signal. Nothing in your feed or search results is a paid advertisement.

If that ever changes, you will be able to see it. We may introduce advertising or paid placement in future. If we do, we will identify it clearly as advertising wherever it appears, and we will amend these Terms — including the parameters in Section 17.2 — before it goes live, on the notice described in Section 49. We will not quietly turn organic ranking into paid ranking.

Curator earnings never buy position. Curators may be compensated in connection with their posts — through Styla's standard commissions, elevated brand-campaign rates, campaign prizes, or a guaranteed campaign bonus (Section 21.4) — and every shopping surface carries the disclosure that Styla and the curator may earn a commission when you shop through links on Styla. Curator compensation of any kind does not change where a post ranks. Styla does not sell goods of its own on the Platform and does not control any brand that does, so there is no differentiated treatment favoring Styla or any business it controls in ranking, discovery, or access to Platform features.

17.2 The main parameters, and their relative importance

Ranking is generated automatically. The main parameters, in broad order of the weight they carry:

1. Eligibility. Only published posts enter discovery. Posts sourced from outside the app are additionally eligible only if they have an identified creator and a style classification we are sufficiently confident in. This is a gate, not a score — content that fails it is not ranked at all.
2. Relevance to your style. How closely a post matches the aesthetics you selected during onboarding or have since indicated is the strongest signal on your home feed, which places posts matching your styles ahead of everything else. In search, style works from your words instead: the styles your query implies narrow the candidate set before ranking.
3. Your own activity. Which brands you have previously tapped through to shapes the order of your home feed, and what you have liked and saved is weighed in search results. Activity personalizes ordering but does not override your stated style, and the accounts you follow power the separate Following feed rather than re-ordering discovery.
4. Recency. Newer content is favored: recency is weighed in search, is often the deciding factor when you browse explore, and breaks ties in your home feed, which falls back to newest-first where we have no personal signals to apply.
5. Engagement and variety. In search and explore, how often a post has been liked or saved carries a modest weight, and we apply a small penalty to repeated posts from the same creator so that no single account dominates a result set.
6. Your negative signals. Accounts you block or mute are excluded from your feed and from search and explore. Posts you hide are removed from your feed and from search and explore, and keywords you mute are excluded from search and explore. Asking to see less of a style strongly demotes it in your feed and removes it from related and similar-item recommendations.

Search results additionally weight how well a post matches the words you typed. Where you have applied a filter, that filter is applied strictly — a filtered view is a filter, not a suggestion. Suggestions of curators and brands to follow are ordered by overall follower count. Exact weightings change as we tune the Platform, and we do not publish the underlying formula, which would make it straightforward to manipulate.

17.3 Who you are buying from

Every seller on Styla is a business acting for purposes relating to its trade — a trader. There are no private or peer-to-peer sellers on the Platform. Consumer protection law therefore applies in full to purchases you make here, and the selling brand is identified on the product and on your order confirmation. See Section 10.

17.4 Limits

The appearance or absence of an outfit, product, curator, or brand within recommendations is not an endorsement, guarantee, or representation by Styla. Recommendations are dynamic and change over time as the Platform evolves and as your activity changes.

18. Platform Intelligence

We use Platform Intelligence to improve the functionality, safety, and personalization of the Platform. This may include recommendation systems, personalization and search technologies, ranking systems, artificial intelligence and machine learning, computer vision and image recognition, moderation tools, fraud detection, analytics, trend analysis, product tag optimization, outfit classification, and accessibility tools.

We may use these technologies to recommend content, improve search relevance, identify visually similar products, classify aesthetics and trends, detect spam, fraud, and abuse, improve product tag accuracy, assist with moderation, generate analytics, improve performance and accessibility, develop new features, and protect the security and integrity of the Platform.

Nothing generated by Platform Intelligence constitutes professional styling advice or a guarantee regarding the quality, suitability, authenticity, availability, or commercial success of any product. Where automated processing of your personal data is involved, we handle it in accordance with the Privacy Policy and applicable law.

19. Platform Data and Analytics

Operation of the Platform generates Platform Data. As between Styla and all other parties, Styla owns all rights, title, and interest in and to the Platform Data — including its compilation, organization, structure, relationships, metadata, taxonomy, and derived insights — subject to applicable law and to the intellectual property rights that users, curators, brands, and third parties retain in their own material.

Platform Data may include product tag and outfit relationships, recommendation models, search indexes, taxonomy, metadata, performance metrics, aggregated analytics, trend analysis, shopping insights, engagement metrics, ranking methodologies, anonymized usage statistics, and fraud detection data.

We may use Platform Data to operate and improve the Platform, develop new products and services, improve Platform Intelligence and recommendations, generate aggregated reports, detect fraud and abuse, analyze fashion trends, measure performance, and support research and development.

We may generate anonymized, aggregated, and statistical data from Platform activity. Nothing in this Section permits us to use personal data in a manner inconsistent with the Privacy Policy or applicable data protection law.

20. Commercial Programs

We may offer commercial programs that enable eligible curators and brands to collaborate, promote products, participate in campaigns, and generate revenue. These may include affiliate and commission programs, sponsored campaigns, advertising and promotional opportunities, partnership programs, and beta commerce features.

Participation is voluntary and subject to these Terms, any applicable curator or brand agreement, campaign-specific terms, eligibility requirements, and applicable law.

We may establish, modify, suspend, or discontinue any commercial program at any time. Participation does not create an employment, agency, partnership, joint venture, or franchise relationship, and eligibility for one program does not guarantee eligibility for any future program.

21. Curator Commissions

Affiliate commissions disclosure. Styla participates in affiliate marketing programs and works directly with partner brands. Styla and the curator whose content featured the item may each earn a commission when you shop through links on Styla; on partner-brand sales the curator's commission is paid by the brand, and Styla collects it on the brand's behalf and passes it on to the curator (Section 26). Not every linked brand pays a commission. Commissions never affect the price you pay, and they do not influence which items curators choose to feature.

The rest of this Section applies to curators. It describes how earnings are calculated and when they are payable.

21.1 How commissions are earned

Attribution is content-based. A commission is earned only where a sale is attributed to a curator through a server-verified published post. Attribution is not earned through profile links, bios, off-platform sharing of bare product links, or any other route that does not run through published Styla content.

Where a shopper reaches a product through content that another person saved to a closet, the commission credits the original curator who published the post, not the person who saved it.

Self-purchases do not earn. A curator buying through their own attribution does not generate a commission, and saving your own post is treated as organizing your own content rather than as engagement.

Campaign membership is tested at posting and at sale. For campaign-linked earnings, the curator must have an accepted campaign membership both at the time the post was published and at the time the sale occurs.

21.2 Rates

Commission rates vary by brand, product, campaign, program, region, and promotional period, and are shown in the curator dashboard for each opportunity. Two structural points apply across programs:

• On sales a brand pays Styla a commission for — on the brand's checkout inside Styla, or on the brand's own store through a Styla link — your referral commission is the brand's payment to you, which Styla collects from the brand on the brand's behalf and passes on to you; it is never Styla's revenue. Its rate is configured by the brand, subject to a platform-wide minimum curator rate, and Styla's own commission never reduces it.
• On sales earned through third-party affiliate networks, the network's commission is shared between the curator and Styla at the rate disclosed in the curator dashboard.

The specific percentages in force are published in the curator dashboard and may be updated prospectively on notice. Changes never apply retroactively to sales already recorded.

Campaign rates. Where a campaign offers a commission rate above your standing rate, the additional amount is earned on sales sourced from posts that meet the campaign's post requirements. Your own commission — the rate you would earn without the campaign — is paid as usual on the ordinary timetable, is never reduced by a campaign, and is not affected by whether a post meets a campaign's requirements.

When the additional amount is paid. Where a campaign states a number of posts or a posting rate, the additional amount is held until the campaign settles and is paid only if you met those requirements. Where you met them, it is paid on every qualifying sale in the campaign, including sales made before you finished. Where a campaign states no such requirement, the additional amount is paid together with the commission itself.

Where a sale is still within its return window when the campaign settles, the additional amount on that sale is paid once that window closes, on the ordinary timetable.

21.3 When a commission is earned

The return window is the condition. A commission is earned only on an order that is still un-returned when the return window that applies to that order expires. No commission accrues before that date, and nothing is payable to you in respect of an order until it passes. The window is the one in force for that order when it was placed, and it runs from delivery where delivery is reported to us. Your dashboard shows the date each commission is expected to be earned.

Sales reported by an affiliate network. Where a sale reaches us through a third-party affiliate network rather than a brand's connected store, one further condition applies: the commission is earned when the order is un-returned at the expiry of the return window and the network has confirmed the sale and paid Styla the corresponding commission. We will tell you where a network has not yet paid, and we will pursue it; we cannot pay a network commission we have not been paid.

While an order's return window is open, a commission may not be earned, or may be reversed, where the transaction is cancelled, refunded, returned for a cash refund (including a return requested within the window and processed later), fraudulent, in violation of these Terms or a campaign's rules, or determined to be invalid by the retailer, affiliate network, or payment provider. On sales a brand pays Styla a commission for, a brand does not decide validity itself: a brand contesting your commission raises a dispute that Styla decides, under the process in Section 26 — and that dispute can only be raised while the order's return window is open.

You get to answer before we decide. We will tell you when a brand disputes one of your commissions, and you can put your side of it to us — in words, or by attaching a screenshot — while the dispute is open. We decide with both accounts in front of us. You do not have to respond, and not responding is not taken as agreement; but it is your opportunity, and it is the reason our decision is final afterwards. While we are looking at a dispute, that commission shows on your dashboard as under review: it does not become earned and is not paid while the question is open, and we will not decide it by letting time pass. We tell you the outcome either way. If we reject the dispute nothing is lost but time — the commission returns to its normal timetable. If we accept it, the commission is not earned, and that decision is final: it is made by a person at Styla, on the evidence and on what you told us.

Finality. Once an order's return window has expired — and any commission dispute raised within it has been decided — your commission on that order is final. A refund the brand later chooses to issue, or a payment dispute the brand later loses, does not reduce it: those costs are settled between Styla and the brand, not out of your earnings.

Returns refunded in store credit. Where a brand refunds a shopper in store credit or a gift card rather than cash, your commission on that sale is not cancelled. The earning condition is extended instead: the commission is earned when the credit is observed to be redeemed, or in any event 90 days after the credit refund, whichever comes first, unless your account is under review. This applies whether the credit refund happens inside or after the return window — it delays when the commission is earned; it does not reduce it. Where an account is under review the question goes to a person; where abuse is confirmed no commission is earned on that sale, and where the account is cleared the commission is earned as above.

We may defer deciding whether a commission has been earned, or decide that it has not been, where reasonably necessary to investigate fraud, abuse, policy violations, payment disputes, or suspected manipulation of the Platform. Except for a guaranteed campaign bonus under Section 21.4, participation does not guarantee any minimum level of earnings, sales, engagement, collaborations, or future opportunities.

21.4 Guaranteed campaign bonuses

A bonus is not a commission. A brand may invite you to a campaign with a guaranteed bonus — a fixed cash amount, shown to you in the invitation, offered for taking part in that campaign. It does not depend on any sale, it is paid in addition to any commission the campaign earns you, and Section 21.3, which governs commissions on orders, does not apply to it.

Accepting fixes the amount. The figure shown when you accept is the figure you are owed. Once you have accepted, the brand cannot reduce it, cannot withdraw it, and cannot remove you from the campaign in order to avoid it. If you decline an offer it is gone, and the brand is free to offer it to someone else.

Taking part is the condition. You earn a guaranteed bonus by meeting the campaign's stated requirements. Every campaign requires at least one qualifying post. A post qualifies where all of the following are true: you had accepted the campaign when you published it; you published it within the campaign's dates; it tags at least one product within the campaign's scope; it meets each of the campaign's stated post requirements; and it is still published when the campaign settles. A post that is deleted, hidden, or made private before settlement does not qualify — the bonus is paid for content that ran, not for content that existed briefly. Where a campaign also states a number of posts, or a posting rate, you earn the bonus by meeting that number over your time in the campaign. If you do not meet the campaign's requirements, no bonus is earned.

Requirements are fixed, stated, and complete. A campaign's requirements are chosen from a fixed set published by Styla, are shown to you in full before you accept, and cannot be changed once the campaign is published — not by the brand, and not by us. A brand cannot impose a condition on your content that is not among them. Nothing outside the stated requirements affects whether your bonus is earned, and no approval of your content by the brand is required for it to be earned.

A posting rate is measured from when you join. Where a campaign states a posting rate, it is measured over the period from your acceptance to the end of the campaign, never from the campaign's start. Joining late never asks more of you than of someone who joined at the outset.

If the brand leaves. Where a brand leaves the Platform during a campaign, the campaign ends at that moment and is settled then. Requirements are measured against the shortened period, and a bonus you have earned is billed to the brand and passed on to you in full on the ordinary timetable in Section 22 — the brand's departure never reduces it.

When it is paid. A campaign settles once its end date has passed and the brand's return window has closed. We determine participation once, at that point, and every participating curator's bonus is earned then and paid on the ordinary timetable in Section 22. The return window governs only when a bonus is paid, never how much: because a guaranteed bonus is not tied to any order, no refund, return, or chargeback on any order reduces it.

The whole amount reaches you. Like a commission, a guaranteed bonus is the brand's payment to you: Styla bills it to the brand on the first Monday on or after the day the campaign settles, collects it on the brand's behalf and passes it on to you (Section 22). What Styla charges the brand for the arrangement is separate and never reduces what reaches you: once the brand has paid it, you receive the whole amount you accepted.

Disclosure is yours. A guaranteed bonus is paid compensation, and you must disclose it clearly on the content you publish for that campaign, as Section 23 and applicable endorsement law require. We may defer deciding whether a bonus has been earned, or decide that it has not been, where reasonably necessary to investigate fraud, abuse, policy violations, or suspected manipulation of the Platform.

22. Payments

Your commission is the brand's payment to you, passed on by Styla. A commission you earn is paid by the brand whose sale you sourced. Styla collects it from that brand on the brand's behalf and passes it on to you; it is never Styla's revenue, and Styla keeps no part of it. Styla handles the payment for you from start to finish — it bills the brand, collects the money, and pursues the brand if a payment fails — and any question about a payment comes to Styla, not to the brand.

When you are paid. You are paid every Monday. A commission is included once it is earned — once the return window on that order closes without a return — and once the brand has paid for it. Styla bills each brand every Monday for the commissions earned since its last bill. When the brand's payment clears, your commissions move to your Stripe account, and Stripe pays them to your bank on the first Monday the funds are available. That is usually the Monday after the brand is billed; a bank debit that takes longer to clear can make it the Monday after that. A brand whose bill is under US$5 is billed once it reaches US$5 or has waited 30 days, so a commission from a brand with very few sales can take up to about five weeks longer; a bill under Stripe's own minimum (US$0.50, or US$1 in another currency) cannot be presented at all and waits until the brand's bill reaches it. Your bank then settles on banking days. Your dashboard shows what you have earned, what is still inside a return window, what is waiting for the brand's payment, and the date each commission is expected to be earned.

There is no minimum. Styla sets no minimum on what it pays you: whatever you have earned is paid, however small, once the brand's payment for it has cleared.

If the brand has not paid yet. If a brand's payment fails, Styla retries it and pursues the brand under its merchant terms, and your commission is paid out on the first Monday once the brand's payment has cleared and the funds are available. Styla cannot pass on a commission the brand has not paid; your dashboard shows when one is waiting for the brand.

Set up payouts within 30 days. A curator must connect a payout account, and finish setting it up, within 30 days of the first purchase that earns them a commission. We remind you by email and in the app, and by text if you have agreed to texts. If the deadline passes without one, your posts — campaign posts included — are paused: hidden as a suspended post is, earning no commission and not counting toward any campaign, and you cannot post until you connect a payout account. Connecting one restores your posts at any time. The clock stops while your account is suspended and picks up where it left off when the suspension ends, and it stops altogether whenever nothing is owed to you. If you have still not connected a payout account at least 14 days after the deadline, and after we have warned you, the commissions not yet paid to you go back to the brands whose sales earned them, as does any commission that comes in after that until you connect; Styla keeps none of that money. Connecting later restores your posts but does not bring those commissions back.

No payment fees, and no spread on your currency. Being paid costs you nothing: no payout fee, no account fee, and no deduction from what you earned. Where your commission is paid in a currency other than US dollars, the amount is converted at the interbank reference rate at the time of payment — the real exchange rate, with no margin added. Any cost of converting or delivering your payment is never yours.

Where Styla makes payments to curators or brands, payments are made in accordance with the applicable commercial program or separate written agreement.

To receive payments, you may be required to complete identity verification, provide accurate payment information, submit tax documentation where required by law, and comply with these Terms and applicable program requirements.

You are responsible for maintaining accurate payment and tax information. We are not responsible for payment delays caused by inaccurate payment information, incomplete verification, banking issues, payment provider interruptions, regulatory requirements, tax withholding obligations, or circumstances beyond our reasonable control.

You are responsible for determining and satisfying any tax obligations arising from payments you receive. Where required by law, we may collect, report, withhold, or remit taxes, or request tax-related information before issuing payments — including US information reporting on Form 1099 where applicable.

23. Brand Campaigns

We may facilitate promotional campaigns between brands and curators. Participation may be subject to campaign-specific terms, eligibility requirements, posting requirements, deadlines, compensation arrangements, and disclosure requirements. Campaign requirements are selected by the brand from a fixed set published by Styla; a brand cannot impose free-form conditions on a curator's content through a campaign, and no requirement may call for content that is not the curator's honest opinion or that omits a disclosure required by law.

Unless otherwise agreed in writing: brands are responsible for providing accurate campaign requirements; curators remain responsible for the content they publish; curators must comply with applicable advertising and endorsement law and must clearly disclose sponsored or compensated content; and Styla is not responsible for disputes between brands and curators regarding performance, deliverables, or commercial expectations.

We may suspend, modify, reject, or remove any campaign that violates these Terms, applicable law, or the Community Guidelines. Nothing in these Terms requires us to offer campaign opportunities to any particular curator or brand.

24. Brand and Curator Analytics

We may provide analytics and reporting tools to eligible brands and curators, which may include impressions, views, saves, clicks, product interactions, content performance, engagement and conversion metrics, campaign performance, audience growth, referral information, estimated earnings, and trend analysis.

Analytics are provided for informational and business purposes. Unless expressly stated otherwise, they may be estimates, may be updated or corrected, should not be interpreted as audited financial records, and may differ from figures reported by brands, retailers, payment providers, or affiliate networks. Payout statements, not dashboards, are the record of amounts payable.

To protect privacy, we may aggregate, anonymize, or limit analytics before making them available. Brands and curators receive a limited, non-exclusive, non-transferable right to access analytics made available to them. All analytics methodologies, calculations, Platform Data, reporting systems, and related intellectual property remain the exclusive property of Styla.

25. Merchant Data Protection and Processing

This section applies to merchants who connect a store to Styla. In providing the Platform, Styla processes certain data from your connected store on your behalf and on your instructions: order and transaction records (order identifiers, amounts, currencies, line items, refund and return events), storefront visit records associated with an order (the visit's landing address and time, as recorded by your store platform and read solely for sale attribution), and limited customer contact details (name and email address) as made available by your store platform.

Styla processes this data solely for the purposes of sale attribution, commission calculation and reconciliation, refund and return processing, and fraud and abuse prevention. We process the minimum personal data required for those purposes and do not use it for any other purpose. Styla does not sell personal data, does not use your customers' personal data for marketing, and does not make automated decisions about your customers that produce legal or similarly significant effects. Customer contact details are used transiently for verification and are not retained as stored records.

As between you and Styla, you are the controller of your customers' personal data and Styla acts as your processor and service provider. Styla maintains appropriate technical and organizational safeguards, including encryption of data in transit and at rest, restricted and role-based access, and security event logging. Data is hosted with infrastructure sub-processors bound by equivalent data-protection obligations. Styla honors erasure and access requests forwarded through your store platform's privacy webhooks or made to us directly and, upon disconnection or uninstall, revokes the store connection immediately — stored access credentials are cleared and fulfillment stops — and deletes the store connection records on the store platform's redaction signal or your request. Styla will notify you without undue delay — and in any event within 72 hours of confirming an incident affecting your customers' personal data — of any security incident affecting that data.

Sub-processors. The infrastructure sub-processors engaged in providing the Platform are published at shopstyla.com/subprocessors, which is updated when a provider is added or removed. Merchants may ask to be notified in advance of changes, and may request a provider's data processing agreement.

Scope of access. Styla requests only the store platform permissions its stated functions require, and requests the minimum level of protected customer data available for those functions. Where your store platform withholds customer fields from apps that have not been granted elevated protected-data access, Styla's functions degrade gracefully rather than requesting broader access.

Your own store app. Where you connect your store by creating an app in your store platform's developer dashboard and giving Styla that app's credentials, you authorize Styla, as your service provider acting on your behalf, to use those credentials only to provide Styla's service to that store, and you confirm you are the store's account owner or act with the owner's express authorization. Styla will protect the store data it receives at least as strictly as the store platform's own terms require, use it only to provide Styla's service to you, keep it secure and confidential, and give you a list of any service providers of its own that handle it on request. Styla stores the credentials encrypted, never displays the secret again, and clears it when the store is disconnected or the app is removed. You can withdraw this authorization at any time by rotating the secret or uninstalling the app in your store platform, or by disconnecting the store in Styla.

Questions about data processing can be directed to privacy@shopstyla.com.

26. Merchant Commercial Terms — Commissions, Taxes and Marketplace Facilitation

This section applies to merchants who sell through Styla. Styla facilitates sales as a disclosed commercial agent of the merchant: the merchant is the seller of record for each order, sets its prices, ships each parcel, and appears on the shopper's receipt with its own order reference.

Formation and acceptance. The Styla Merchant Terms are offered by Styla from the United States. A merchant's acceptance during onboarding takes effect only when it is received and recorded by Styla's systems in the United States, and the resulting agreement is formed there. The same applies to any renewal or amendment of the Styla Merchant Terms.

Commercial messaging. The merchant is responsible for its own communications with shoppers, curators, and other merchants, on and off the Platform, and must ensure they comply with applicable law — including, for messages with an Australian link, the Spam Act 2003 (Cth), and for messages to US recipients, the CAN-SPAM Act and the TCPA.

Commissions. For each sale Styla sources, the merchant pays two commissions, each a percentage of the sale: a base commission at the disclosed rate, which is Styla's own revenue, and a creator commission at the rate the merchant configures, which is the merchant's payment to the curator whose content sourced the sale and which Styla collects on the merchant's behalf and passes on to that curator — it is not Styla's revenue. Styla also passes on its payment processor's charges with no markup, as set out below. The amounts are billed as set out under “How Styla is paid”. Each is itemized on the merchant's monthly commission statement.

Campaign sales. The base commission rate may differ for sales attributed to a brand campaign. The rate that applies to each is disclosed to the merchant before a campaign is launched and in the brand dashboard. A change to either rate is never retroactive: a sale placed on the Platform is charged the rate in force when it was placed, and a sale completed on the merchant's own site through a Styla link is charged the rate in force when the shopper followed that link.

Styla as paying agent for creator payments. The merchant appoints Styla as its agent to collect, on the merchant's behalf, each creator commission and each campaign prize or bonus the merchant owes a curator, and to pass it on to that curator through Styla's payment processor. Styla keeps no part of it. Styla deals with the curator on payment: the merchant pays Styla, and a payment the merchant makes to Styla for a creator commission or bonus settles it as between the merchant and the curator. Styla passes each one on once the merchant's payment for it has cleared, and does not pay it out of its own funds. The merchant has no claim against any curator — a merchant's only remedy in respect of a creator commission is the dispute process below, which Styla decides.

Campaign bonuses. Where the merchant offers a curator a guaranteed campaign bonus and the curator accepts it, the merchant owes the accepted bonus amount, which Styla collects on the merchant's behalf and passes on to the curator, together with Styla's commission on that amount at the rate disclosed in the brand dashboard. It is charged in addition to the bonus and is never deducted from it — the curator receives the whole amount they accepted. The amount becomes payable when the campaign settles and the curator's bonus is earned; a bonus that is not earned is not charged. The merchant pays Styla, and Styla passes the bonus on to the curator.

How each is calculated. The base commission and the creator commission are calculated on the merchandise value of the order, before shipping and before any tax.

Off-site sales (link-out purchases). Where a shopper follows a link from Styla to the merchant's own store and completes the purchase there, that order is an off-site sale. An off-site sale is commissionable where Styla's records attribute it to Styla: attribution is determined on a last-click basis from the order and storefront-visit records of the merchant's connected store, matched against Styla's own server-side click records, and only where that click falls within the attribution window applied to the merchant's store. Attribution windows are set per merchant in Styla's systems and measured back from the order; there is no single standard window, and the window applied to a merchant's store is available to the merchant on request. The base commission and the creator commission apply to a commissionable off-site sale at the same rates and on the same merchandise-value basis as a facilitated sale, and are collected as amounts owed (by set-off below, the merchant's saved payment method, or invoice). Where the merchant's own affiliate stack records a later qualifying click from another paid referral program for the same order, that later click supersedes Styla's attribution: the merchant may raise it through the dispute process in this Section, and where shown, no Styla commission is payable on that order — one order is never payable both to Styla and to another program on the strength of an earlier Styla click. An off-site sale is not a facilitated sale: Styla collects no payment from the shopper for it and is not the merchant's agent for collecting the shopper's payment (Styla's appointment as paying agent for creator payments, above, still applies), and the marketplace-facilitator, remittance, and refund-funding provisions of this Section do not apply to it. Commissions on an off-site sale reverse on the merchant's own refund and cancellation records under the same return-window rules as a facilitated sale.

What the commissions are. Both the base commission and the creator commission arise from facilitating a sale of goods between the merchant and the shopper: the base commission is earned by Styla, and the creator commission is the merchant's payment to the curator, collected by Styla on the merchant's behalf. Neither is a fee for software, a digital service, a subscription, data processing, information services, or access to a platform, and no dashboard, analytics, or reporting tool is licensed or invoiced in exchange for either. Those tools are provided at no charge and are not consideration for the commissions. The parties will describe the commissions consistently with this paragraph in invoices, statements, and tax filings.

Shipping. The merchant sets its own shipping rates and serviceable destinations. Styla applies no default or fallback rate; where a merchant has not published a rate for a shopper's destination, that destination is unavailable for the merchant's items through Styla.

Refunds and returns within the return window. The merchant's returns policy governs its orders. Refunds to shoppers are funded by the merchant. For returns arising within the order's return window, the associated base commission and creator commission are reversed proportionally on cash refunds. A return requested while the window is open counts as within the window even if the merchant processes the refund later; a return the merchant declines and later reopens counts as arising when it is reopened. Where a merchant refunds a shopper in store credit or a gift card rather than cash, the merchant has retained the cash from the sale; Styla's base commission on that sale therefore stands, and the creator commission is held under Section 21.3 rather than returned to the merchant. Merchandise returned without any refund of money — an even exchange, or a restock-only adjustment — does not reverse commissions.

Refunds after the return window. Once an order's return window has expired, the commissions on it are final (the only exception is a creator-commission dispute, below, which must itself be raised before the window expires). The merchant remains free to refund a shopper after that point, but the final commissions are not reversed. Those commission amounts remain payable by the merchant and appear as amounts owed on the monthly commission statement.

Disputing a creator commission. Where a sale stands but the merchant believes it was not properly sourced through a curator — for example a misattribution, or activity the merchant believes breached these Terms — the merchant may dispute the creator commission on that order at any time before the order's return window expires. The dispute is raised with Styla, and no curator owes the merchant anything and no claim arises against any curator. Styla decides it and tells the merchant the outcome and the reason. Where Styla accepts the dispute the creator commission on that order is not owed: it is not passed on to the curator, and any amount already collected for it is returned to the merchant; the base commission stands, because the sale itself completed. Once an order's return window has expired the creator commission on it is final and can no longer be disputed.

Trader identity and product compliance. The merchant will provide and keep current its registered legal name, business address, contact email and telephone number, and — where it is entered in a public trade or company register — the name of that register and its registration number. The merchant certifies that the products it offers through Styla comply with the law applicable where they are sold, including product safety, labelling, and consumer information rules. Styla may verify this information against public registers, may ask for correction where it appears inaccurate or incomplete, and may suspend a merchant that does not supply it. Where required, the legal name, address, contact email, and register details are shown to shoppers as seller information; the merchant's telephone number is held for regulators and is not published.

Age-restricted products. Shoppers may hold a Styla account and purchase through the Platform from age 16, and Styla performs no age verification beyond the minimum age for holding an account. The merchant therefore warrants that the products it offers through Styla are not subject to a minimum purchase age in any destination it has made serviceable — including alcohol, tobacco and vaping products, knives and other bladed articles, solvents, fireworks, and any product a destination restricts by age. Where the merchant offers such a product, it is responsible for the age verification that product requires and must not make it available through Styla. Styla may remove a listing and suspend a merchant that offers an age-restricted product through the Platform.

Seller and merchant of record. On every path in Section 10, the merchant is the seller and merchant of record. The merchant sets its prices, holds and ships the stock, and handles returns, refunds and customer service for its own orders. Styla's role at checkout is limited to presenting the merchant's own checkout and building the cart that opens it; Styla does not take payment for those orders, does not act as merchant of record for them, and does not process their returns.

Tax is the merchant's. The merchant calculates, collects and remits all sales, use, VAT and equivalent taxes on its sales through the Platform, under its own registrations and its own checkout settings. The merchant is and remains registered in every jurisdiction where it has a tax obligation, and it remains responsible for tax on sales made outside Styla's checkout — including sales completed on its own store after following a link from Styla. The merchant likewise remains responsible for VAT and other non-US taxes, except where a deemed-supplier rule places that responsibility elsewhere by operation of law.

Accurate tax data. The merchant warrants that the tax data and tax settings on its store — product tax codes, exemptions, nexus and rate configuration — are accurate and complete, and will answer Styla's reasonable requests for information about them. The merchant consents to Styla reading the tax lines and ship-to state on orders originating through Styla, and will report ship-to state and its own tax collection on link-out sales where Styla cannot see them.

Indemnity and set-off. The merchant indemnifies Styla against taxes, penalties and interest arising from the merchant's data, settings, or failure to collect, and Styla may set any such amount off against anything Styla owes the merchant. Both parties keep records of sales made through the Platform and cooperate with the other in an audit or information request concerning them.

What Styla's commission is. Styla's commission is consideration for referring and promoting the merchant's products. Styla does not supply the merchant with seller software, analytics products, or order-management services, and the commission is not consideration for any. Any sales tax chargeable on the commission itself is added on top and payable by the merchant.

Listing content. The merchant does not supply shipping terms or tax-collection statements for display on link-out listings, and Styla may remove such content from them. The merchant acknowledges that sales referred to it by Styla may be subject to sales and use tax in the purchaser's jurisdiction and that the merchant is responsible for determining and meeting its own obligations on them.

Customs declarations on marketplace-VAT orders. Where the order information Styla provides to the merchant indicates that Styla accounts for the VAT on an order as a deemed supplier under UK or EU marketplace rules, the merchant must include the marketplace-VAT indication and VAT number provided with that order on the parcel's customs declaration and shipping documentation, so the consignment is not taxed a second time at the border.

Import duties on US-bound orders (delivered duty paid). A merchant that ships from outside the United States must ship every US-bound order originating through Styla — on either path in Section 10, whoever took the payment — delivered duty paid, using a carrier service that supports prepaid duties and a carrier account configured so that every import charge is billed to the merchant: import duties, tariffs, customs and clearance charges, any brokerage, disbursement, advancement, or handling fee the carrier applies for clearing the parcel or for fronting those amounts, and any regulatory or agency filing fee arising from the goods themselves. Shipping on any term that leaves any of these billable to the recipient — including DAP or DDU — is not permitted, and neither is a postal or economy service that offers no way to prepay them. These costs are the merchant's own: the merchant bears them at cost, must reflect them in its listed prices, and may not recover them from Styla or from the shopper. That applies equally where a duty or tariff rate changes after the merchant set its prices, and where an order is later refunded or returned, in which case duties already paid are not refundable to the merchant and are not deducted from the shopper's refund. A shopper being asked to pay any amount at or after delivery on such an order, however the carrier describes it, is a material breach of these Merchant Terms; Styla will reimburse the shopper and recharge that amount to the merchant. This obligation applies equally to any replacement, exchange, or reshipment the merchant sends in connection with a Styla order, whether or not that shipment was arranged through Styla — each is a fresh import and must go out on the same terms as the original. Where this happens repeatedly, Styla will warn the merchant and identify what needs to change. If shoppers continue to be charged on orders placed after that warning — so not on parcels already in transit when it was sent — Styla may suspend the merchant's products from sale until it has demonstrably corrected how it ships, in addition to recharging every reimbursement.

How Styla checks this. Styla reads the duties recorded on each US-bound order originating through the Platform. An order from a merchant shipping from outside the US that records no duties is reviewed: the merchant is either pricing duties into the item, which is permitted, or shipping on terms that will bill the shopper, which is not. Styla may ask the merchant which it is, and may suspend the merchant's products from sale until the answer is satisfactory.

Collection of recharged amounts. A recharged amount is payable immediately. Styla may collect it from the merchant's saved payment method, re-present it a limited number of times if it fails, and invoice it. Where it remains unpaid fourteen days after billing, Styla refunds the shopper itself and may pause the merchant's sales until the balance is settled; sales resume automatically once it is — by collection, or by a settlement recorded with billing@shopstyla.com. A recharge for a claim later found invalid on review is withdrawn, and any amount already collected for it is returned.

How Styla is paid. On the paths where the merchant takes the payment, Styla never holds the sale proceeds, so Styla bills the merchant instead. The merchant keeps a valid payment method on file and authorises Styla to debit it for the creator commission (collected on the merchant's behalf for its curators) and Styla's own commission on its sales, once the order's return window has closed, so a returned item is never billed — and, where the merchant has disputed a creator commission, once Styla has decided the dispute. From then on those commissions are final: a refund, cancellation or payment dispute on the order afterwards does not reverse them. Styla bills once a week, on Mondays, for everything that has fallen due since the last bill, in one debit (for a UK merchant over the Direct Debit limit, two — see below); a debit that fails is retried every three days — or at the next day's run once the merchant saves a new payment method — until it is paid. A bill under US$5 waits for a later Monday, but anything still unbilled 30 days after it fell due is billed on the next Monday, even under US$5 (down to US$0.50, or US$1 for a bill in another currency). Where Styla owes the merchant money — any amount Styla billed and later returns — it is first set against anything the merchant owes Styla, and the rest is refunded to one or more payments Styla collected from the merchant where Styla's payment processor allows: a bank debit can only be refunded within 180 days of the payment. An amount that cannot yet be refunded that way remains owed to the merchant and is shown on the monthly commission statement until it is paid. A collection that the merchant's bank later reverses remains owed and is collected with the merchant's next bill. A card collection that the merchant's card issuer charges back is owed again only if the issuer decides the dispute in the merchant's favour — the payment then stays returned to the merchant, and the amount is collected with the next bill; if the issuer decides it in Styla's favour, the original collection stands and nothing more is owed. Where a bank reverses one of Styla's debits, or a card issuer decides a chargeback of one in the merchant's favour, the fee Stripe charges Styla for that dispute is also passed on at cost, with no markup, and added to the merchant's next bill. Until it is decided, the monthly commission statement shows it as under dispute. If a reversal Styla had already collected again is later overturned, the amount collected again is credited back.

Payment processing on Styla's debits. Each debit of US$5 or more also carries the cost of processing it, passed on at Stripe's published price with no markup: Stripe's standard card rate for the merchant's country, the same whichever payment method the merchant uses. Where the merchant pays by bank debit — ACH in the United States, or Direct Debit in the United Kingdom — that line is discounted to Stripe's published fee for the bank debit. The line is final: it is the price the debit was charged at, and it is not adjusted afterwards to the fee Stripe actually takes. The rates in force are shown on the merchant's billing page. The processing line is not refunded when a debit is refunded, because Stripe does not return its fee.

The cost of paying curators. Each month Styla also passes on, at cost and with no markup, the charges Stripe bills Styla for paying curators. Each merchant's part of that month's bill is in proportion to the curator commission paid out that month from its own debits, out of all curator commission Styla paid out that month; the rest of the bill is Styla's. Each merchant's share is added to a later debit as its own line, naming the month. Once a month's share is billed it is final: a charge or refund Stripe posts for that month afterwards, or a month whose charges net in Styla's favour, is Styla's, and nothing more is billed or credited for it.

If a bill goes unpaid. Styla retries a failed collection. If an amount is still unpaid seventeen days after the first failed attempt, and after Styla has given notice by email, Styla may hide the merchant's brand page, its products, and every link to its products across the Platform until the balance clears. Nothing is deleted, the merchant's account and catalogue remain intact, and everything returns automatically as soon as payment goes through.

Collections from UK merchants. Where the merchant is established in the United Kingdom (or, where no country of establishment is recorded, its trader address or, failing that, the country it ships from is the United Kingdom), Styla collects amounts owed from it in pounds sterling, whichever payment method it uses. The merchant must keep a valid payment card on file, and may also authorise a Direct Debit from a UK bank account, which Styla then uses first. Amounts owed are calculated in US dollars and converted at the exchange rate quoted by Styla's payment processor when each collection is made, including that processor's own currency-conversion fee, passed through at cost with no markup, so that the pounds collected convert back to the amount owed. An import-duty reimbursement claimed in pounds is collected exactly as claimed, with no conversion; one claimed in another currency is first converted to US dollars at the European Central Bank reference rate, and both rates appear on the statement. Styla emails the merchant when each collection is made, showing what it covers, the amount in US dollars, the rate applied and the amount in pounds, and the same detail appears on the monthly commission statement. Any amount above the processor's limit for a single Direct Debit, and any Direct Debit that is not paid, is collected from the merchant's card. A collection that the merchant's bank or card issuer later reverses is treated as set out under “How Styla is paid”: a reversed Direct Debit remains owed and is collected with the merchant's next collection; a card chargeback is owed again only if the card issuer decides the dispute in the merchant's favour. Where Styla refunds or credits an amount to the merchant, net of anything the merchant owes Styla, it is made in pounds at the rate applied to the collection it is refunded against — which may be a different collection from the one that gave rise to it, where that one can no longer take it — or netted off the merchant's next collection; a refund converted at a collection's rate may be reduced by up to a few pence of rounding so that it does not exceed what that collection still holds. If the merchant's bank or card issuer returns a refund, the amount remains owed to the merchant and is refunded again through a different collection, or netted off the merchant's next collection, and the merchant is emailed each time. Every refund, including one that was returned, and every credit appears on the monthly commission statement.

Collections from Australian merchants. Where the merchant is established in Australia (determined in the same way as for UK merchants above), Styla collects amounts owed from it by card in Australian dollars. Amounts owed are calculated in US dollars and converted at the exchange rate quoted by Styla's payment processor when each collection is made, including that processor's own currency-conversion fee, passed through at cost with no markup. A merchant that pays by US bank debit instead is billed in US dollars. Refunds and credits are made in the currency of the collection they are made against, at that collection's rate, and every collection, refund and credit appears on the monthly commission statement.

Selling to US shoppers in US dollars. A merchant selling to US shoppers through the Platform should configure its store so that its checkout can charge in US dollars. Where a merchant's checkout will charge in another currency, Styla tells shoppers which currency they will be charged in before sending them to that checkout.

Customs information on products. A merchant that ships from outside the United States must maintain an accurate HS (commodity) code and country of origin on every product it lists through Styla. A carrier cannot prepay the correct duty without them, and a missing or incorrect code leads to the parcel being reclassified at the border and the difference charged. Styla reads these from the merchant's store and may withhold a merchant's products from curation and in-app sale until it has been able to read that store. Keeping them correct is the merchant's responsibility; Styla does not classify goods on a merchant's behalf and does not verify a merchant's classifications — a reclassification at the border is the merchant's own cost under this section, however it arises.

Consignments. The VAT treatment shown with an order is determined for that order as a single consignment per merchant. The merchant must not split such an order into multiple consignments without notifying Styla in advance, as splitting can change the VAT treatment of the goods.

27. Ownership of Content

The Platform contains material owned by Styla, users, curators, brands, retailers, licensors, and other third parties. Except for the licenses expressly granted in these Terms, each party retains ownership of its own intellectual property. Nothing in these Terms transfers ownership from one party to another.

For clarity: users retain ownership of their user content; curators retain ownership of their original curator content; brands retain ownership of their brand content; and Styla retains ownership of Styla Content and Platform Data.

Nothing in these Terms transfers ownership of third-party intellectual property incorporated into an outfit, including product designs, trademarks, logos, or copyrighted product imagery owned by brands or other rights holders.

28. User Content

You retain ownership of the original user content you submit, including comments, reviews, messages, profile information, profile photographs, and closets.

By submitting user content, you grant Styla a worldwide, non-exclusive, royalty-free, transferable, sublicensable license to host, store, reproduce, display, distribute, transmit, adapt (solely for formatting, accessibility, security, and technical purposes), and otherwise use that content as reasonably necessary to operate, secure, improve, market, and provide the Platform.

This license continues for as long as the content remains on the Platform, and for any additional period reasonably necessary to comply with legal obligations, resolve disputes, enforce these Terms, maintain backups, investigate fraud or abuse, or protect the Platform and its users.

This license is for operating the Platform. It does not extend to Promotional Use off the Platform: we do not put user content, your profile photograph, or your likeness into Styla advertising, onto Styla's social media accounts, or onto our landing pages without asking you first and getting your agreement.

You remain responsible for the user content you submit.

29. Curator Content

Curators retain ownership of the original creative expression they contribute — outfit selection and styling, product arrangement, captions, editorial commentary, original photographs and videos, and recommendations.

Curator ownership does not extend to product designs, brand trademarks or logos, copyrighted product imagery owned by brands, or other third-party intellectual property incorporated into an outfit.

By publishing curator content, the curator grants Styla a worldwide, non-exclusive, royalty-free, transferable, sublicensable license to display that content throughout the Platform; distribute it to users; include it in recommendations, search results, emails, notifications, advertisements, and promotional campaigns; create previews, excerpts, thumbnails, translations, resized versions, and other technical adaptations; associate products through product tags; enable shopping services; improve Platform Intelligence; put it to Promotional Use; and otherwise operate, market, improve, and provide the Platform. This license covers every medium and channel within Promotional Use, including the channels Styla operates off the Platform.

Promotional Use and your likeness. Promotional Use means we may feature what you publish in Styla's own marketing — on our websites and landing pages, on Styla's accounts on third-party social media platforms, in email campaigns, in press and partner materials, and in paid advertising. For that purpose, and only in connection with content you have published, you also grant Styla the right to use your curator name, username, profile photograph, and the image, likeness, and voice that appear in that content. These rights are to promote Styla and the Platform. They are not a license to a brand or any other third party for that party's own advertising: we will not pass your content or your likeness to one without asking you separately.

Your control. You can turn Promotional Use off at any time in your account settings, and we will stop putting your content into new Styla marketing from that point on.

Turning it off works forwards, not backwards. Switching Promotional Use off — or deleting the content, or closing your account — governs what we do next. It does not reach back over marketing we have already made. Anything we published, distributed, printed, placed, or paid for while Promotional Use was on may stay exactly where it is and may keep running, and you cannot require us to take it down, recall it, edit it, or stop a campaign already under way. This is what makes the permission usable at all: marketing is commissioned, scheduled, and bought in advance, and neither we nor the platforms we buy from can unpublish the past. Where the law of your country gives you a right that cannot be signed away — some data protection rights work this way — that right still applies, and this paragraph does not limit it.

Curators represent and warrant that they hold, or have obtained, all rights necessary to grant these licenses, including from any other person appearing in — or holding rights in — the content they publish. Where reasonably practicable, we will attribute curator content to the applicable curator. Nothing in these Terms obligates Styla to display, recommend, promote, or distribute any particular curator content.

30. Brand Content

Brands retain ownership of their intellectual property, including trademarks, logos, product names and descriptions, product photographs, marketing and advertising materials, and campaign assets.

By submitting brand content, each brand grants Styla a worldwide, non-exclusive, royalty-free, transferable, sublicensable license to display that content throughout the Platform; include products within outfits and collections; associate products with product tags; include brand content in recommendations and search results; feature it in marketing, advertising, promotional campaigns, emails, and notifications; put it to Promotional Use; create resized, reformatted, translated, cropped, or otherwise technically adapted versions; enable shopping services; and otherwise use it to operate, improve, market, and provide the Platform. This license covers every medium and channel within Promotional Use, including the channels Styla operates off the Platform, and includes the right to use the brand's name, trademarks, and logos to identify it as a brand available on Styla.

How long it lasts, and which way it works. This license runs for as long as the brand content remains on the Platform. A brand may ask us to stop using its content in Styla marketing at any time by writing to support@shopstyla.com, and removing the content, disconnecting the store, or closing the account has the same effect. Any of those governs what we do next: we stop putting that content into new marketing from that point on. None of them reaches back over marketing we have already made. Anything we published, distributed, printed, placed, or paid for beforehand may stay where it is and may keep running, and a brand cannot require us to take it down, recall it, edit it, or stop a campaign already under way.

Brands represent and warrant that they hold all rights necessary to grant these licenses, including from any person appearing in brand content. Nothing in these Terms obligates Styla to display, promote, recommend, advertise, or feature any particular brand or product.

31. Styla Intellectual Property

The Platform and all Styla Content are protected by copyright, trademark, patent, trade secret, database, and other intellectual property laws. Styla Content includes software, source and object code, databases, Platform Intelligence, Platform Data, recommendation systems, search technologies, ranking methodologies, taxonomy, metadata, analytics methodologies, interfaces, graphics, branding, trademarks, logos, designs, text, and audiovisual works owned by or licensed to Styla.

Except for the limited rights expressly granted in these Terms, no ownership rights or licenses are granted to you, and all rights not expressly granted are reserved.

You may not copy, reproduce, distribute, modify, reverse engineer, decompile, create derivative works from, publicly display or perform, license, sell, commercialize, or otherwise exploit Styla Content except as expressly permitted by these Terms or by applicable law.

You may not scrape, harvest, or extract Platform content or data by automated means, or use Platform content or data to train a machine learning or artificial intelligence model, without our prior written consent.

32. Copyright and Trademark Complaints

Styla respects the intellectual property rights of others and expects Platform participants to do the same.

If you believe material on the Platform infringes your copyright, you may send a notice under the Digital Millennium Copyright Act to copyright@shopstyla.com. Your notice should include:

• a physical or electronic signature of the copyright owner or a person authorized to act on their behalf;
• identification of the copyrighted work claimed to have been infringed;
• identification of the material claimed to be infringing, with information reasonably sufficient to let us locate it;
• your contact information, including address, telephone number, and email address;
• a statement that you have a good-faith belief that the use is not authorized by the copyright owner, its agent, or the law; and
• a statement, made under penalty of perjury, that the information in the notice is accurate and that you are the copyright owner or authorized to act on their behalf.

Trademark and other intellectual property complaints may be sent to the same address with information reasonably sufficient for us to investigate.

On receipt of a valid notice we may investigate and, where appropriate, remove or disable access to the material, request additional information, notify the affected account holder, and accept a counter-notification. If you believe your material was removed in error, you may submit a counter-notification to the same address.

We may suspend or terminate accounts belonging to repeat infringers. Nothing in this Section limits any rights or remedies available under applicable intellectual property law.

33. Feedback

We welcome ideas, suggestions, feature requests, bug reports, and other feedback. If you voluntarily provide feedback, you grant Styla a worldwide, perpetual, irrevocable, royalty-free, fully paid, transferable, sublicensable license to use, reproduce, modify, distribute, commercialize, and otherwise exploit it for any lawful purpose without compensation or obligation to you.

You acknowledge that feedback is provided voluntarily, that we may already be developing similar ideas independently, that we have no obligation to implement any feedback, and that you are not entitled to compensation if we develop or commercialize similar ideas.

34. Acceptable Use

You agree to use the Platform only for lawful purposes and in accordance with these Terms, the Community Guidelines, and applicable law. You may not use the Platform in any manner that interferes with its intended operation, security, integrity, or availability.

Without limiting the foregoing, you will not:

• violate any applicable law or regulation;
• infringe another person's intellectual property or proprietary rights;
• impersonate another individual, curator, brand, retailer, or organization;
• create false or misleading accounts or profiles, or provide false information during registration or verification;
• publish fraudulent, deceptive, or misleading information;
• manipulate engagement metrics, including likes, follows, saves, comments, views, or clicks;
• artificially inflate Platform activity through bots, scripts, click farms, or fake accounts;
• generate, or attempt to generate, commissions through self-purchases, purchases arranged with others for that purpose, or any other circular or synthetic transaction;
• scrape, harvest, or extract Platform data by automated means without our prior written consent;
• upload viruses, malware, or other harmful code;
• attempt to gain unauthorized access to any account, system, or network;
• interfere with Platform infrastructure or security measures;
• reverse engineer or attempt to derive Platform source code except where permitted by law;
• distribute spam or unauthorized promotional material;
• harass, threaten, intimidate, or abuse another person;
• publish unlawful, defamatory, hateful, discriminatory, obscene, or otherwise objectionable material;
• encourage or facilitate illegal activity;
• offer counterfeit, stolen, or unauthorized products;
• misuse product tags or intentionally associate products with misleading information;
• submit reports you know to be false, or use the reporting tools to harass another person or to cause their content to be restricted or removed. Reports of child sexual abuse or exploitation are acted on immediately and before review, so knowingly false reports of that kind are treated as a serious violation and may result in immediate removal of your account;
• interfere with another person's use or enjoyment of the Platform; or
• use the Platform in a manner that could reasonably damage the Platform, its reputation, or its community.

35. Community Guidelines

Styla is committed to a trusted, inclusive, respectful, and authentic community centered on fashion discovery. The binding standards of conduct are those set out in Section 34 of these Terms.

We may also publish Community Guidelines on the Platform giving further detail on conduct, authenticity, spam, harassment, hate speech, misleading information, intellectual property, commercial conduct, product tagging, messaging, and safety. Where published, those Guidelines supplement these Terms and are incorporated by reference; they do not replace or narrow Section 34, and where they conflict with these Terms, these Terms prevail.

Violations may result in removal of material, feature restrictions, suspension from commercial programs, temporary suspension, permanent termination, or other enforcement action described in these Terms.

36. Messaging

Where messaging features are available, you are responsible for the communications you send. You agree not to use messaging to send spam or unsolicited commercial communications, harass or threaten another person, distribute malware or harmful links, conduct fraudulent activity, solicit illegal transactions, impersonate another individual or business, or otherwise violate these Terms or applicable law.

We may use automated technologies and human review to detect spam, fraud, abuse, or violations of these Terms, subject to applicable privacy law. Styla is not a party to communications exchanged between Platform participants and is not responsible for their content.

37. Reviews and Community Contributions

The Platform may allow you to submit reviews, ratings, comments, recommendations, and reactions. These should reflect genuine opinions and experiences.

You may not submit contributions that are knowingly false or misleading, submitted in exchange for undisclosed compensation, intended to manipulate public perception, impersonate another individual, infringe another person's rights, or otherwise violate these Terms, the Community Guidelines, or applicable law.

We may, but are not obligated to, remove contributions that violate these Terms or the Community Guidelines.

38. Monitoring and Investigations

We are not obligated to monitor all activity on the Platform. To protect the Platform and its community, we may monitor activity, investigate suspected violations, and take enforcement action where reasonably necessary.

As part of an investigation we may review material associated with an account, review reports from participants, request additional information, temporarily restrict features, suspend participation in commercial programs, suspend or delay payments where fraud or abuse is suspected, and cooperate with law enforcement or regulators where legally required.

Automatic detection of child sexual abuse material. Every image uploaded to the Platform — in posts, profile pictures and private messages — is checked at the moment of upload against databases of known child sexual abuse material, using Microsoft's PhotoDNA service. Only a non-reversible fingerprint of the image is compared; the image itself never leaves our systems and no account information is sent with it. A match is refused, preserved in a secured store as the law requires, reported to the National Center for Missing & Exploited Children, and the account is suspended. Content reported to us by a participant for this reason is removed and preserved in the same way before it is reviewed. This is the one category where we act first and review afterwards. You can contest a removal or suspension through support, as Section 39 describes.

Nothing in this Section requires us to investigate every report or suspected violation.

39. Suspension and Termination

We may suspend, restrict, or terminate an account, remove material, or limit access to the Platform where we reasonably believe that you have violated these Terms or the Community Guidelines; that you have engaged in fraudulent, deceptive, abusive, or unlawful conduct; that your activities pose a risk to the safety, security, integrity, or reputation of the Platform or its participants; that continued access would expose Styla or other users to unreasonable legal or security risk; or that action is necessary to comply with applicable law.

Where appropriate and reasonably practicable, we will give notice of a suspension or termination and an opportunity to appeal. We may act immediately without notice where necessary to protect the Platform, prevent fraud, protect users or third parties, comply with legal obligations, or prevent imminent harm.

If you use the Platform as a business — as a brand or a curator — the following applies in place of the preceding paragraph. If we suspend your account, we will send you a statement of the reasons for that decision — the specific facts and circumstances, and the ground in this Section we relied on — by email, at or before the time the suspension takes effect. If we decide to terminate your account, we will send you notice of the termination — the same statement of reasons together with the earliest date on which termination can take effect — by email, at least 30 days before that date, and your account is suspended in the meantime. The 30-day period does not apply where we are subject to a legal or regulatory obligation that requires immediate termination, where you have repeatedly violated these Terms, or where we terminate for an imperative reason under applicable law; in those cases we will send the statement of reasons without undue delay, unless a legal or regulatory obligation prevents us from providing the facts. Until termination takes effect you can respond to the stated reasons, and appeal the decision, through the routes described in this Section; a successful appeal against a decision restores your account without undue delay, unless a later decision — which carries its own right of appeal — keeps it suspended; we do not close an account while an appeal is open; and once termination has taken effect the deletion of your account is irreversible.

If your account is suspended, you can review the decision and appeal it at shopstyla.com/account/suspended. Each decision can be appealed once. Appeals are reviewed by a person — they are never decided or closed automatically — and we will email you the outcome and the reviewer's reason, whichever way it goes.

You can also complain to us, free of charge, about: material on the Platform you consider illegal or in breach of these Terms (using in-Platform reporting where available, or by email); a decision we made to remove, hide, or restrict your material or your account, including decisions informed by automated technology; or a report you made that you believe we did not act on. Send complaints to support@shopstyla.com from the email address on your account, telling us what the complaint concerns. We review complaints, take the action we consider appropriate, and reply to you with the outcome.

Termination or suspension does not relieve you of obligations incurred before it takes effect, including payment obligations or liabilities arising from prior conduct. Amounts validly earned and not subject to reversal or investigation remain payable in accordance with Section 22, including its payout-setup deadline.

40. Closing Your Account

You may close your account at any time through the Platform or by contacting support@shopstyla.com.

Closing your account does not automatically remove all material associated with it. We may retain certain information where reasonably necessary to comply with applicable law, satisfy regulatory obligations, resolve disputes, enforce these Terms, investigate fraud or abuse, protect the rights of others, maintain backups and security records, or preserve Platform integrity.

If a brand leaves Styla — whether by closing its account or because we terminate it — its product catalog is retained in a dormant, non-public form for up to two years, so that its listings and the curator tags pointing at them are restored if the brand returns, and is then permanently deleted.

The collection, retention, deletion, and processing of personal data after account closure are governed by the Privacy Policy. Closing your account does not affect rights or obligations that accrued beforehand.

41. Third-Party Services

The Platform may link to, integrate with, or enable access to third-party services, including retailers, brands, payment providers, shipping providers, affiliate networks, advertising partners, analytics providers, social media platforms, and authentication providers.

Your use of any third-party service is governed by that third party's own terms and privacy policy. We do not control third-party services and are not responsible for their availability, content, products, privacy or security practices, pricing, policies, or for transactions between you and a third party.

A link to or integration with a third-party service is not an endorsement unless expressly stated.

42. Beta Features

We may make experimental, preview, beta, or early-access features available to selected users, curators, or brands for testing and evaluation. Beta features may be incomplete, contain errors, change substantially, be discontinued without notice, or never become generally available.

Your use of beta features is voluntary and may be subject to additional terms communicated when the feature is made available. Unless otherwise required by law, beta features are provided without any warranty beyond those expressly stated in these Terms.

43. SMS / Text Message Program

Styla offers an optional SMS alerts program. You may opt in by adding and verifying your mobile number and turning on SMS notifications in Settings → Notifications (off by default). Opting in is not a condition of using Styla or making any purchase. By opting in, you agree to receive recurring automated text messages from Styla (price-drop and back-in-stock alerts on items you choose) at the number provided.

• Message frequency varies; message and data rates may apply.
• Reply STOP to any message to unsubscribe, or reply HELP for help. You can also turn off SMS notifications in Settings at any time.
• Carriers are not liable for delayed or undelivered messages.
• For help, contact support@shopstyla.com.

See our SMS program details and Privacy Policy.

44. Disclaimers

THE PLATFORM IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, STYLA DISCLAIMS ALL WARRANTIES, REPRESENTATIONS, AND CONDITIONS, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, RELIABILITY, AVAILABILITY, SECURITY, OR UNINTERRUPTED OPERATION.

Without limiting the foregoing, we do not warrant that the Platform will always be available, uninterrupted, secure, or error-free; that products, content, curators, brands, or features will remain available; that product information provided by brands or retailers will always be accurate or current; that recommendations, search results, or product tags will reflect your preferences; that material published by third parties will be accurate, complete, reliable, or lawful; that defects will be corrected immediately; or that the Platform will meet your expectations or commercial objectives.

Outfits, recommendations, product tags, and editorial content are provided for fashion inspiration and informational purposes only. Nothing on the Platform constitutes professional styling, financial, legal, medical, or other professional advice, or a guarantee of the quality, authenticity, suitability, legality, availability, or performance of any product or brand.

Nothing in these Terms excludes or limits rights that cannot lawfully be excluded under applicable consumer protection law, including the statutory rights of UK and EU consumers and any guarantees under the Australian Consumer Law that apply to you.

45. Limitation of Liability

To the fullest extent permitted by applicable law, Styla and its affiliates, directors, officers, employees, contractors, licensors, service providers, successors, and assigns shall not be liable for any indirect, incidental, consequential, special, exemplary, or punitive damages, including loss of profits, revenue, goodwill, business opportunities, anticipated savings, or data, or business interruption, arising out of or relating to:

• your access to or use of, or inability to access or use, the Platform;
• products purchased through or discovered on the Platform;
• transactions between users, curators, brands, or retailers;
• material published by Platform participants;
• unauthorized access to or alteration of your account;
• Platform interruptions or outages;
• recommendations, product tags, or Platform Intelligence; or
• commercial programs, or reliance on any Platform feature.

To the fullest extent permitted by law, Styla's total aggregate liability arising out of or relating to these Terms or the Platform shall not exceed the greater of (i) the total amount you paid to Styla, or that Styla retained as its fee on transactions involving you, during the twelve months immediately preceding the event giving rise to the claim, or (ii) one hundred US dollars (US$100).

Australian Consumer Law. If you acquire our services as a consumer within the meaning of the Australian Consumer Law, nothing in these Terms excludes, restricts, or modifies any guarantee, right, or remedy under that law that cannot lawfully be excluded. To the extent permitted by section 64A of the Australian Consumer Law, our liability for a failure to comply with such a guarantee in relation to services is limited, at our option, to supplying the services again or paying the cost of having the services supplied again.

Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any liability that cannot lawfully be excluded or limited under applicable law. Some jurisdictions do not allow the exclusion or limitation of certain damages, so some of the above may not apply to you.

46. Indemnification

To the extent permitted by applicable law, you agree to indemnify, defend, and hold harmless Styla and its affiliates, directors, officers, employees, contractors, licensors, successors, and assigns from and against any third-party claims, liabilities, losses, damages, judgments, costs, expenses, and reasonable legal fees to the extent arising out of: your violation of these Terms or of applicable law; your infringement of another person's intellectual property or other rights; material you submit to the Platform; products you offer or sell; or your negligent, fraudulent, or wrongful conduct.

This indemnity does not apply to the extent a claim arises from Styla's own breach of these Terms, negligence, or wrongful conduct, and nothing in it limits either party's duty to take reasonable steps to mitigate loss.

We may assume the exclusive defense and control of any matter subject to indemnification, in which case you agree to cooperate with us in that defense.

47. Dispute Resolution and Arbitration

Please read this Section carefully. It requires most disputes between you and Styla to be resolved by individual binding arbitration rather than in court, and waives your right to participate in a class action. You may opt out within 30 days, and doing so will not affect your account or your use of the Platform.

47.1 Talk to us first. Most issues are resolved quickly. Before starting an arbitration, you agree to send a written notice of dispute to legal@shopstyla.com describing the dispute and the relief sought. We will do the same for any dispute we raise with you. If the dispute is not resolved within 60 days, either party may proceed.

47.2 Agreement to arbitrate. Except as set out below, any dispute, claim, or controversy arising out of or relating to these Terms or the Platform shall be resolved by binding individual arbitration administered by the American Arbitration Association under its Consumer Arbitration Rules. The arbitration will be held in Denver, Colorado, or — at your election — in your home county, by telephone, or by video, and may be decided on written submissions where the rules allow. The arbitrator's award may be entered as a judgment in any court of competent jurisdiction. This Section is governed by the Federal Arbitration Act.

47.3 Class action waiver. You and Styla each agree to bring claims only in an individual capacity, and not as a plaintiff or class member in any purported class, collective, consolidated, or representative proceeding. The arbitrator may not consolidate more than one person's claims or preside over any form of representative proceeding. If this waiver is found unenforceable as to a particular claim, that claim — and only that claim — will proceed in court, and the rest of this Section will remain in force.

47.4 Exceptions. This Section does not apply to: (i) claims that may be brought in small-claims court, so long as they remain individual and in that forum; (ii) claims for injunctive or other equitable relief relating to intellectual property or unauthorized access to the Platform; or (iii) any claim where applicable law makes this Section unenforceable.

47.5 Your right to opt out. You may opt out of Sections 47.2 and 47.3 by emailing legal@shopstyla.com with the subject line "Arbitration Opt-Out" within 30 days of first accepting these Terms, including your name and the email address on your account. Opting out affects nothing else about your account. If you opt out, disputes are resolved in the courts identified in Section 48.

47.6 Consumers outside the United States. If you are a consumer resident in the United Kingdom, the European Economic Area, or another jurisdiction whose law does not permit pre-dispute arbitration agreements or class-action waivers against consumers, Sections 47.2 and 47.3 do not apply to you. You may bring proceedings in the courts of your country of residence, and you retain the benefit of the mandatory consumer protection provisions of the law of that country. EU consumers may also use the European Commission's online dispute resolution platform.

47.7 Business users outside the United States. If you use the Platform as a business and the law of the country where you are established applies protections to you that cannot lawfully be excluded — such as the unfair contract terms and consumer guarantee provisions of the Australian Consumer Law — nothing in this Section or Section 48 excludes, restricts, or modifies those protections, and you may bring proceedings under them in the courts of that country. Sections 47.2 and 47.3 otherwise continue to apply to business users to the fullest extent permitted by law.

48. Governing Law

These Terms and any dispute arising out of or relating to them or to the Platform are governed by the laws of the State of Colorado, United States, without regard to its conflict of law principles, and by the Federal Arbitration Act as to Section 47.

Subject to Section 47, the state and federal courts located in Denver County, Colorado have exclusive jurisdiction over any dispute not subject to arbitration, and you consent to their personal jurisdiction and venue.

If you are a consumer resident outside the United States, this choice of law does not deprive you of the protection of the mandatory provisions of the law of your country of residence, and you may bring proceedings in the courts of that country.

If you use the Platform as a business, this choice of law likewise does not exclude the application of mandatory provisions of the law of the country where you are established that apply notwithstanding a choice of foreign law, including the Australian Consumer Law where it applies to you.

49. Changes to These Terms

We may update these Terms to reflect changes to the Platform, changes in law, new features, operational or security changes, or other legitimate business needs.

If we make material changes, we will give notice by appropriate means — posting the updated Terms on the Platform, email, in-app notification, or another reasonable method — and, where the change materially affects your rights, we will give reasonable advance notice before it takes effect.

If you use the Platform as a business — as a brand or a curator — we will give you notice of any proposed change to these Terms, other than purely editorial corrections, by email, at least 15 days before the change takes effect, and longer where the change requires you to make technical or commercial adaptations (for example, changes to store integrations, data feeds, or fee structures). During the notice period you may terminate your agreement with us, effective before the change takes effect, by closing your account. The notice period does not apply where we are subject to a legal or regulatory obligation that requires us to change these Terms in a manner that does not allow us to observe it, or where we must change them to address an unforeseen and imminent danger of fraud, malware, spam, data breaches, or other cybersecurity risks; in those cases we will still notify you of the change by email. You may also waive the notice period expressly, in writing, for a specific change. Changes to these Terms never apply retroactively — including to orders placed, commissions earned, and disputes arising before they take effect — except where a legal or regulatory obligation requires it or where the change is solely beneficial to you.

Unless applicable law requires otherwise — and, if you use the Platform as a business, subject to the notice paragraph above — updated Terms take effect on the date stated at the top of the revised Terms, and your continued use of the Platform after that date constitutes acceptance. Changes to Section 47 will not apply retroactively to any dispute of which we had notice before the change.

50. Interpretation and Miscellaneous

In these Terms, headings are for convenience only; "including" means "including without limitation"; references to the singular include the plural and vice versa; references to a law include amendments and successor legislation; references to writing include electronic communications where permitted by law; and references to days mean calendar days.

If any provision is held invalid, illegal, or unenforceable, the remaining provisions continue in full force and effect.

Our failure to enforce any provision is not a waiver of that provision or any other right. You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign or transfer ours in connection with a merger, acquisition, reorganization, financing, sale of assets, or by operation of law.

Neither party is liable for delays or failures to perform resulting from events beyond its reasonable control, including natural disasters, war, terrorism, civil unrest, labor disputes, government action, internet or telecommunications failures, widespread technology outages, and epidemics or pandemics.

The following survive termination to the extent necessary to give them effect: ownership; intellectual property; licenses; Platform Data; payments and amounts owed; indemnification; disclaimers; limitation of liability; dispute resolution; governing law; and any provision that by its nature is intended to survive.

These Terms, together with the Privacy Policy, the Community Guidelines as published on the Platform and dated as of their most recent revision, and any agreement expressly incorporated by reference, constitute the entire agreement between you and Styla regarding the Platform and supersede all prior agreements and understandings on the same subject matter. If you use the Platform as a business, a material change to the Community Guidelines or to another incorporated document is treated as a change to these Terms and receives the notice described in Section 49.

51. Contact Information

Styla Ventures LLC
1500 N Grant St, Ste R
Denver, CO 80203
United States

• General support — support@shopstyla.com
• Merchant billing, commission statements, and payouts — billing@shopstyla.com
• Sales tax, exemption certificates, and registration notices — tax@shopstyla.com
• Legal inquiries and notices — legal@shopstyla.com
• Privacy and data requests — privacy@shopstyla.com
• Copyright and intellectual property — copyright@shopstyla.com
• Website — shopstyla.com