Terms of Use

1. About Styla

Styla is a technology platform that turns fashion inspiration into a shopping experience. Unlike storefronts built around individual products, Styla is built around the discovery, organization, and shopping of complete outfits curated by approved curators and featuring products from participating brands and retailers.

Styla currently supports three categories of account:

• User accounts, for individuals who discover, save, organize, and shop fashion inspiration.
• Curator accounts, for approved individuals who create and publish outfits.
• Brand accounts, for businesses that showcase products, collaborate with curators, and participate in commercial opportunities.

Subject to these Terms, the Platform may allow you to:

• discover personalized outfit recommendations;
• browse outfits, collections, products, brands, and curators;
• search by aesthetic, occasion, trend, style, or other attributes;
• save outfits and products to closets, including collaborative closets;
• follow curators and brands;
• interact with other members through available social features;
• purchase products through available shopping services;
• participate in commercial programs where eligible; and
• access additional products, services, tools, or functionality introduced from time to time.

Certain features may be subject to additional agreements, policies, program rules, or eligibility requirements. Curator and brand accounts are currently offered by invitation and approval only.

2. Our Role

Styla provides technology and services that facilitate fashion discovery and commerce. Styla does not manufacture, own, warehouse, or design the products displayed through the Platform.

Styla is not the seller of the products you buy. For every purchase, the brand or retailer is the seller of record. Where Styla provides checkout functionality, Styla acts as the brand's disclosed commercial agent — collecting payment on the brand's behalf and, in certain jurisdictions, as a marketplace facilitator for tax purposes — but the sale contract is between you and the brand. Section 10 explains both purchase paths in detail.

Brands and retailers remain responsible for their products, including descriptions, pricing, inventory, availability, shipping, fulfillment, warranties, returns, refunds, customer support, and compliance with applicable law.

Curators remain responsible for the outfits, recommendations, commentary, and other original material they publish.

Nothing in these Terms creates an employment, partnership, joint venture, franchise, or fiduciary relationship between Styla and any user, curator, brand, or retailer. Where Styla acts as a brand's agent for payment collection, it does so as a disclosed agent only, for the limited purposes described in these Terms.

3. Definitions

For purposes of these Terms:

• Account — a registered account that enables a user, curator, or brand to access features of the Platform.
• Brand — a fashion, footwear, accessories, beauty, or lifestyle business approved to participate on the Platform.
• Brand Content — photographs, videos, product information and descriptions, logos, trademarks, marketing materials, and other material made available by a brand.
• Campaign — a promotional initiative or collaboration involving one or more brands, curators, or Styla.
• Closet — a space on a profile where outfits are saved and organized. Closets belong to profiles.
• Collaborative Closet — a closet that multiple invited shoppers may contribute to and manage together.
• Collection — a grouping of products assembled by a brand in its brand dashboard. Collections and closets are distinct: closets hold outfits and live on profiles; collections hold products and are created only by brands.
• Commercial Program — any affiliate, advertising, sponsorship, commission, partnership, promotional, or monetization program offered through the Platform.
• Community Guidelines — the standards of acceptable behavior set out in Section 34, together with any supplemental guidelines published on the Platform from time to time.
• Content — photographs, videos, graphics, text, comments, messages, metadata, logos, product information, outfit information, or other material made available through the Platform.
• Curator — an individual approved by Styla to create, publish, and manage outfits, and who may be eligible to earn through commercial programs.
• Curator Content — any outfit, caption, commentary, recommendation, photograph, video, or other original material published by a curator.
• Link-Out Purchase — a purchase completed on a brand's or retailer's own website after following a link from Styla. See Section 10.
• Marketplace Facilitator — the status assigned by certain US state tax laws to a platform that facilitates sales on behalf of sellers, and which may carry an obligation to collect and remit sales tax.
• Outfit — a combination of two or more products presented together as a complete look, reflecting the curator's selection, styling, and presentation. An outfit may include products from one or several brands.
• Platform Data — the relationships, metadata, product tag associations, taxonomy, search indexes, recommendation signals, aggregated analytics, derived insights, and other non-personal information generated through operation of the Platform.
• Platform Intelligence — the recommendation, search, personalization, ranking, machine learning, artificial intelligence, moderation, fraud detection, and analytics technologies used to operate, improve, secure, and personalize the Platform.
• Product — an individual clothing item, footwear item, accessory, beauty product, or other fashion or lifestyle item displayed through the Platform.
• Product Tag — a reference that associates a product with an outfit and enables you to identify, save, or purchase that product.
• Retailer — a third-party merchant that offers products accessible through the Platform.
• Seller of Record — the party that sells the product to you and is responsible for the sale contract. On Styla this is always the brand or retailer, never Styla.
• Shopping Services — the commerce functionality available through the Platform, including product tags, affiliate links, Styla Checkout, bags and carts, saved products, stock notifications, and price alerts.
• Store Credit — a credit balance, gift card, or similar non-cash value issued by a brand in place of a cash refund.
• Styla Checkout — the checkout experience operated by Styla in which payment is collected through the Platform. See Section 11.
• Styla Content — all software, technology, interfaces, graphics, branding, trademarks, logos, databases, recommendation systems, search technologies, analytics, Platform Intelligence, and other intellectual property owned by or licensed to Styla, excluding brand content, curator content, and user content.
• User — an individual who accesses the Platform to discover, organize, save, interact with, and shop fashion inspiration. Unless approved as a curator, a user may not publish public outfits.
• User Content — material submitted through user account features, including comments, messages, reviews, profile information, profile photographs, and closets.
• Verification — any process by which Styla confirms identity, eligibility, payment information, business status, or other information.
• We, us, our — Styla Ventures LLC and its affiliates, subsidiaries, successors, assigns, licensors, and authorized representatives.

4. Eligibility

Minimum age. You must be at least 16 years old to create an account and use the Platform. We ask for your date of birth when you set up your account, and we may refuse or close an account we believe belongs to someone under 16.

Buying. You may make purchases through Styla Checkout from age 16. If you are under 18, you must have the permission of a parent or legal guardian before making a purchase, and they are responsible for purchases made through your account and for the payment method used.

Selling and earning. You must be at least 18 years old and able to form a binding contract in order to hold a curator or brand account, participate in a commercial program, or receive any payment from Styla.

Higher local minimums apply. Where the law of your country sets a higher minimum age for consenting to online services or for the processing of your personal data, that higher age applies to you.

By accessing or using the Platform, you represent and warrant that:

• you meet the applicable age requirements above;
• all information you provide is accurate, complete, and current, and you will keep it updated;
• you are not prohibited from using the Platform under any applicable law, sanctions program, or export control restriction;
• you have not previously been removed from the Platform for violating these Terms, unless we have expressly authorized your return; and
• your use of the Platform complies with all applicable laws.

We may refuse or restrict access to the Platform where permitted by law or where reasonably necessary to protect the Platform, its users, or third parties.

5. Accounts and Registration

Certain features require an account. When you create one, you agree to:

• provide truthful, accurate, complete, and current information;
• maintain and promptly update your account information;
• keep your login credentials secure and confidential;
• notify us promptly if you suspect unauthorized access; and
• accept responsibility for activity under your account, except where caused by our own negligence or security failure.

You may not:

• register using false or misleading information;
• impersonate another individual, curator, brand, or organization;
• create multiple accounts to evade enforcement action;
• transfer, sell, rent, or assign your account without our prior written consent;
• allow another person to use your account in a way that compromises security; or
• access another person's account without authorization.

Guest access. The Platform may let you browse and save before you finish signing up. A guest session is a real account with limited features; when you complete registration, your saved activity carries over to it. Guest sessions are subject to these Terms.

We may require additional information before granting access to certain features, commercial programs, payment functionality, or verification.

6. Account Types

6.1 User accounts

Subject to these Terms, users may browse and search the Platform; save outfits and products; create and manage closets; participate in collaborative closets; follow curators and brands; like, comment on, and share available content; use messaging features where available; and purchase products through shopping services.

Unless approved as a curator, users may not publish public outfits. Closets you create from your own posts are public by default; content you save from other people is kept private to you, and your system "Saved" closet is always private and cannot be renamed, shared, or deleted. Collaborative closets are available to shopper accounts.

6.2 Curator accounts

Curator accounts are for individuals approved by Styla to publish outfits. Approval is granted through an application and review process at Styla's discretion, and may be denied, suspended, revoked, or limited in accordance with these Terms or applicable law. Approval is not automatic and is not granted on the basis of follower count alone.

Subject to eligibility, curators may publish outfits, associate products using product tags, build public audiences, collaborate with brands, participate in commercial programs, earn commissions where applicable, and receive analytics about their content.

Curators are responsible for ensuring that:

• they hold all rights necessary to publish their content;
• product tags accurately identify the intended products to the best of their knowledge;
• sponsored or compensated content complies with applicable advertising, endorsement, and consumer protection laws, including the disclosure rules of the FTC in the United States and the CAP Code and ASA guidance in the United Kingdom;
• all legally required sponsorship and affiliate disclosures are made clearly and prominently; and
• their activities comply with these Terms and the Community Guidelines.

Curators act independently. Nothing in these Terms creates an employment, partnership, agency, joint venture, or franchise relationship between Styla and any curator. Curators are responsible for their own taxes on amounts they earn.

6.3 Brand accounts

Brand accounts are for businesses that wish to showcase products and participate in the Styla ecosystem. Subject to applicable requirements, brands may maintain brand profiles, upload and manage product catalogs, make products available for tagging, build collections, collaborate with curators, participate in commercial programs, receive analytics, and participate in shopping services.

Brands are responsible for ensuring that all product information, pricing, imagery, trademarks, descriptions, availability, marketing claims, and other brand content is accurate, current, compliant with applicable law, and non-infringing.

Brands that connect a store to Styla, or that participate in Styla Checkout, are also subject to Sections 25 and 26 (together, the "Styla Merchant Terms"), which the brand accepts during onboarding.

Participation does not guarantee product placement, recommendation ranking, campaign selection, sales, or any particular level of visibility.

7. Verification

To maintain a trusted Platform, we may verify the identity, eligibility, or business status of users, curators, and brands. Verification may include requests for government-issued identification, business registration documents, payment information, tax documentation, ownership or control of social media accounts, proof of brand affiliation, or other information reasonably necessary.

Verification does not constitute an endorsement, a guarantee of authenticity or quality, confirmation of future compliance, or certification of any individual or business.

We may suspend, revoke, or modify verification status where we reasonably determine it is no longer appropriate.

8. Electronic Communications

By creating an account or communicating with us electronically, you consent to receive communications from us electronically, including account notifications, security alerts, authentication requests, legal notices, policy updates, support communications, order confirmations, payment notifications, service announcements, and marketing communications where permitted by law and where you have given any required consent.

You agree that electronic communications satisfy any legal requirement that such communications be in writing.

You may unsubscribe from marketing communications at any time. You will continue to receive transactional, security, legal, and service-related communications necessary to administer your account, fulfill transactions, or operate the Platform.

9. Platform Services

The Platform may include personalized recommendation feeds; outfit pages; collections; closets and collaborative closets; product tags; search and discovery tools; messaging and community features; curator and brand profiles; shopping services; commercial programs; analytics and reporting tools; advertising and promotional services; and additional functionality introduced from time to time.

We continually develop and improve the Platform. We may add, modify, suspend, discontinue, replace, or update any feature at any time, with or without notice, to the extent permitted by applicable law.

We do not guarantee that any particular product, outfit, collection, curator, brand, recommendation, or feature will remain available.

10. Shopping: Two Ways to Buy

There are two distinct ways to buy something you find on Styla, and they work very differently. Which one applies is shown to you before you buy.

10.1 Link-out purchases

Most purchases begin with a link. You leave Styla, land on the brand's or retailer's own website, and buy there. On this path the transaction is entirely between you and that merchant. Styla does not take your payment, does not calculate or collect tax, does not ship anything, and is not a party to the sale. The merchant's own terms, privacy policy, shipping policy, and returns policy govern.

Styla may receive an affiliate commission on link-out purchases, and may share part of that commission with the curator whose content featured the item. See Section 21.

10.2 Styla Checkout

For participating brands, you can complete the purchase without leaving Styla. On this path Styla collects your payment, but the brand remains the seller of record: the brand sets the price, holds the inventory, ships the parcel, appears on your order confirmation with its own order reference, and sets the returns policy that applies to your order. Styla acts as the brand's disclosed commercial agent for the purpose of collecting payment, and — in US states where marketplace facilitator laws apply and Styla is registered — as the marketplace facilitator responsible for sales tax on that order.

Paying Styla is the same as paying the brand. Because Styla collects as the brand's appointed agent, your payment to Styla discharges what you owe the brand for that order in full, at the moment we receive it. The brand may not ask you to pay again. If Styla fails to remit what it has collected, that is a matter between Styla and the brand, and it is the brand — not you — that carries the risk.

A single bag may contain items from several brands. Each brand's items form a separate order with that brand, priced, shipped, taxed, and returned separately, even though you pay once.

Sections 11 through 15 apply to Styla Checkout purchases. Where a feature described in those sections is not yet available in your region or for a particular brand, the Platform will tell you at checkout.

11. Styla Checkout

Placing an order. Your order is an offer to buy from the brand. The contract of sale forms when the brand or Styla, acting on the brand's behalf, confirms the order. Until then, we may decline or cancel an order — for example where an item is out of stock, a price or description was materially wrong, we cannot verify your payment or address, the brand cannot ship to your destination, or we suspect fraud or abuse.

Estimate, then final total. Before you enter a delivery address we can only estimate shipping and tax, so any total shown at that point is marked as an estimate. Once you enter your address we calculate the brands' real shipping for it and any tax that applies, and show you the final total before you pay. You cannot complete the purchase until that final total is on screen.

Authorization and capture. Your card is authorized when you pay and charged when your order is confirmed. If anything changes between those two points, we do not capture a different amount without showing you the change first — we re-price the order and ask again.

Payment processing. Payments are processed by our payment provider. Styla does not store your full payment card details. Your payment provider's terms apply to the processing of your payment.

Your receipt. Your order confirmation identifies the selling brand for each parcel, along with the price, any shipping charge, and any tax collected. Keep it — it is the record of who you bought from.

Seller information. Because the brand and not Styla is the seller, you are entitled to know which legal entity you are contracting with. Each brand's registered name, business address, contact email, and — where it is entered in a public company register — that register and its registration number are shown as seller information on the brand's profile and at checkout. If you cannot find it for a brand you have bought from, email support@shopstyla.com and we will provide it.

12. Prices and Currency

The brand sets the price. Prices on Styla are the brand's own prices, and the checkout amount you approve is the brand's own price for your market. Styla does not mark products up.

Currency. Styla currently operates in US dollars: the price you are charged is the brand's own US-dollar price for the item, and checkout always shows the charge amount and currency before you pay. If we offer additional display currencies (such as pounds sterling or euros), prices in those currencies are taken from the brand's own pricing for that market; if an item has no published price in your selected currency, we tell you at checkout and the order is charged in US dollars at the brand's own US-dollar price — and if the brand has not published a US-dollar price either, we cannot process the order on Styla. Styla does not apply its own exchange-rate conversion or currency markup to what you pay.

Your bank or card issuer may still apply its own foreign transaction fee or conversion if your card is denominated in a different currency. That fee is between you and your card issuer.

Errors. Product information and pricing come from brands and may occasionally be wrong. Where a price or description is materially incorrect, we may cancel the affected order and refund you in full rather than fulfill it at the incorrect price.

13. Shipping and Delivery

Brands set their own shipping rates and destinations. Shipping charges shown at checkout are the brand's own rates for your destination. There is no Styla default or fallback rate.

A consequence worth stating plainly: if a brand has not published a shipping rate for your destination, that brand cannot ship to you, and its items cannot be purchased through Styla Checkout for that address. You may still be able to buy from that brand directly through a link-out purchase.

Delivery. The brand ships the parcel and is responsible for fulfillment, delivery timelines, tracking, and any loss or damage in transit. Delivery estimates are estimates, not guarantees.

Multi-brand orders. Items from different brands ship separately and arrive separately, each with its own shipping charge and tracking.

14. Taxes and Duties

Two different tax regimes apply depending on where an order is delivered, and they work in opposite directions. In the UK and EU, prices are VAT-inclusive — the tax is already inside the price you see. For US destinations, sales tax may be added at checkout where Styla is registered as a marketplace facilitator. The two are never blended: an order is treated under one regime or the other, and your order confirmation shows which applied.

US sales tax on Styla Checkout orders. In US jurisdictions where marketplace facilitator laws apply and Styla is registered to collect, Styla calculates, collects, and remits sales and use tax — and analogous charges, such as state retail delivery fees — on orders placed through Styla Checkout. Tax is charged to you in addition to the price and is shown as a separate line before you pay. Styla retains none of it.

Styla collects tax only in states where it is registered. In other states no tax is collected at checkout, and you may be responsible for reporting and paying use tax directly to your state.

Link-out purchases. Styla has no involvement in tax on link-out purchases. The merchant calculates and collects tax on its own checkout, as it always has.

VAT and non-US taxes. For orders subject to UK or EU VAT, the brand's price for that market is VAT-inclusive in accordance with the brand's own obligations, and responsibility for accounting for that VAT rests with the brand as seller of record, except where a deemed-supplier rule places it elsewhere by operation of law. Where a deemed-supplier rule applies to a particular order, the VAT treatment applied to that order is shown on your order confirmation.

Import duties. For orders placed through Styla Checkout and delivered in the US, import duties and customs charges are the brand's — prepaid, and already in the price you see. You shouldn't have anything to pay at delivery — you or whoever you sent it to. If a carrier asks anyone to pay to receive one of these orders, keep the carrier's invoice or receipt and file a claim from your order page within 90 days of delivery (or within 120 days of the order date where delivery can't be confirmed — and if a carrier only bills you after that, contact us and we'll look at it). A person reviews every claim against the receipt, so a claim without one may take longer or be declined. When a claim is approved, the amount is recharged to the brand and refunded to you as the buyer, whether or not you were the one charged. If the brand hasn't settled it within two weeks of approval, we refund you ourselves and take it up with the brand. Duties already paid on an order you later return are not refundable. For purchases completed on a merchant's own site after following a link from Styla, and for deliveries outside the US, duties are governed by that merchant's terms and may be payable by you as importer of record.

15. Returns, Refunds and Cancellations

The brand's returns policy governs. Because the brand is the seller of record, its returns policy — window, condition requirements, who pays return shipping, and whether the refund is cash or store credit — applies to your order. That policy is shown on the product and at checkout. You arrange a return directly with the brand — through its website or the contact details shown on your order — referencing the brand order number from your confirmation.

Refunds are funded by the brand. When the brand approves a return and records the refund, Styla recovers the refund amount from the brand and passes it back to your original payment method. This is how the money actually moves, and it has two consequences you should know about:

• a refund may take longer than a refund from a merchant who holds your money directly; and
• where Styla is unable to recover the amount from the brand, Styla does not fund the refund out of its own money.

If that happens, we will tell you, and we will support you in pursuing the brand, which remains liable to you as seller of record. Nothing in this section limits your rights against the brand, your rights under mandatory consumer protection law, or your rights to dispute a charge with your payment provider. For UK and EU consumers, this includes your statutory right to cancel a distance contract within the applicable cooling-off period and to receive a refund from the trader within the period the law requires.

Tax comes back with the goods. Where tax was charged on your order, it is refunded in proportion to what you return — return half an order and the tax on that half is returned with it. We never refund more tax than was collected on the order. Where the price was VAT-inclusive rather than tax-added, the refund of the price carries its VAT with it for the same reason. Duties and customs charges paid to a destination country are not collected by Styla and are not ours to return; reclaiming those is a matter for you and that country's customs authority. Where duties were included in the price rather than charged to you — as on US-delivered Styla Checkout orders — your refund is calculated on the price you paid, and the brand's own duty cost is not deducted from it.

Store credit. Where a brand's policy provides for a refund in store credit or a gift card rather than cash, and you accept a return on that basis, no cash refund is processed through Styla for that return. Store credit is issued by the brand, is redeemable with that brand, and is subject to the brand's terms. Where mandatory law entitles you to a cash refund, that entitlement is not displaced by a store-credit policy.

Exchanges. Where a brand offers an exchange and no money moves, no refund is processed.

Cancellations before dispatch. You may ask the brand to cancel a Styla Checkout order before it is dispatched — contact the brand directly, referencing your brand order number. Whether it can be honoured depends on how far the brand has progressed in fulfillment.

Problems with an order. Contact us at support@shopstyla.com and we will help you resolve it with the brand, including where an order does not arrive, arrives damaged, or is not what was described.

16. Product Tags

Product tags help you identify and access products featured in outfits. A tag may link to a product offered by a participating brand, a retailer, an affiliate partner, or another authorized seller.

While we make reasonable efforts to keep tags accurate, we do not guarantee that a tagged product will remain available, that pricing or inventory will be unchanged, that product information will remain current, or that a tag will always identify the exact product originally featured.

Where appropriate we may update tags, replace an unavailable product with the same or a substantially similar product, remove inactive tags, or correct inaccurate product information.

The presence of a product tag is not an endorsement, certification, warranty, or guarantee by Styla regarding any product.

17. Recommendations, Ranking and Discovery

A primary purpose of the Platform is to help you discover fashion inspiration through personalized recommendations of outfits, products, curators, and brands. This section explains how we decide what to show you, and in what order.

17.1 No one can pay for a better position

Styla does not sell placement in feeds, search results, or discovery. No brand, curator, or advertiser can pay to rank higher, and no payment, commission rate, or commercial relationship with Styla is used as a ranking signal. Nothing in your feed or search results is a paid advertisement. Curators may be compensated for the performance of their posts — through Styla's standard commissions, elevated brand-campaign rates, or campaign prizes — and every shopping surface carries the disclosure that Styla and the curator may earn a commission when you shop through links on Styla. Compensation of any kind does not change where a post ranks. Styla does not sell goods of its own on the Platform and does not control any brand that does, so there is no differentiated treatment favoring Styla or any business it controls in ranking, discovery, or access to Platform features.

17.2 The main parameters, and their relative importance

Ranking is generated automatically. The main parameters, in broad order of the weight they carry:

1. Eligibility. Only published posts enter discovery. Posts sourced from outside the app are additionally eligible only if they have an identified creator and a style classification we are sufficiently confident in. This is a gate, not a score — content that fails it is not ranked at all.
2. Relevance to your style. How closely a post matches the aesthetics you selected during onboarding or have since indicated is the strongest signal on your home feed, which places posts matching your styles ahead of everything else. In search, style works from your words instead: the styles your query implies narrow the candidate set before ranking.
3. Your own activity. Which brands you have previously tapped through to shapes the order of your home feed, and what you have liked and saved is weighed in search results. Activity personalizes ordering but does not override your stated style, and the accounts you follow power the separate Following feed rather than re-ordering discovery.
4. Recency. Newer content is favored: recency is weighed in search, is often the deciding factor when you browse explore, and breaks ties in your home feed, which falls back to newest-first where we have no personal signals to apply.
5. Engagement and variety. In search and explore, how often a post has been liked or saved carries a modest weight, and we apply a small penalty to repeated posts from the same creator so that no single account dominates a result set.
6. Your negative signals. Accounts you block or mute are excluded from your feed and from search and explore. Posts you hide are removed from your feed and from search and explore, and keywords you mute are excluded from search and explore. Asking to see less of a style strongly demotes it in your feed and removes it from related and similar-item recommendations.

Search results additionally weight how well a post matches the words you typed. Where you have applied a filter, that filter is applied strictly — a filtered view is a filter, not a suggestion. Suggestions of curators and brands to follow are ordered by overall follower count. Exact weightings change as we tune the Platform, and we do not publish the underlying formula, which would make it straightforward to manipulate.

17.3 Who you are buying from

Every seller on Styla is a business acting for purposes relating to its trade — a trader. There are no private or peer-to-peer sellers on the Platform. Consumer protection law therefore applies in full to purchases you make here, and the selling brand is identified on the product and on your order confirmation. See Section 10.

17.4 Limits

The appearance or absence of an outfit, product, curator, or brand within recommendations is not an endorsement, guarantee, or representation by Styla. Recommendations are dynamic and change over time as the Platform evolves and as your activity changes.

18. Platform Intelligence

We use Platform Intelligence to improve the functionality, safety, and personalization of the Platform. This may include recommendation systems, personalization and search technologies, ranking systems, artificial intelligence and machine learning, computer vision and image recognition, moderation tools, fraud detection, analytics, trend analysis, product tag optimization, outfit classification, and accessibility tools.

We may use these technologies to recommend content, improve search relevance, identify visually similar products, classify aesthetics and trends, detect spam, fraud, and abuse, improve product tag accuracy, assist with moderation, generate analytics, improve performance and accessibility, develop new features, and protect the security and integrity of the Platform.

Nothing generated by Platform Intelligence constitutes professional styling advice or a guarantee regarding the quality, suitability, authenticity, availability, or commercial success of any product. Where automated processing of your personal data is involved, we handle it in accordance with the Privacy Policy and applicable law.

19. Platform Data and Analytics

Operation of the Platform generates Platform Data. As between Styla and all other parties, Styla owns all rights, title, and interest in and to the Platform Data — including its compilation, organization, structure, relationships, metadata, taxonomy, and derived insights — subject to applicable law and to the intellectual property rights that users, curators, brands, and third parties retain in their own material.

Platform Data may include product tag and outfit relationships, recommendation models, search indexes, taxonomy, metadata, performance metrics, aggregated analytics, trend analysis, shopping insights, engagement metrics, ranking methodologies, anonymized usage statistics, and fraud detection data.

We may use Platform Data to operate and improve the Platform, develop new products and services, improve Platform Intelligence and recommendations, generate aggregated reports, detect fraud and abuse, analyze fashion trends, measure performance, and support research and development.

We may generate anonymized, aggregated, and statistical data from Platform activity. Nothing in this Section permits us to use personal data in a manner inconsistent with the Privacy Policy or applicable data protection law.

20. Commercial Programs

We may offer commercial programs that enable eligible curators and brands to collaborate, promote products, participate in campaigns, and generate revenue. These may include affiliate and commission programs, sponsored campaigns, advertising and promotional opportunities, partnership programs, and beta commerce features.

Participation is voluntary and subject to these Terms, any applicable curator or brand agreement, campaign-specific terms, eligibility requirements, and applicable law.

We may establish, modify, suspend, or discontinue any commercial program at any time. Participation does not create an employment, agency, partnership, joint venture, or franchise relationship, and eligibility for one program does not guarantee eligibility for any future program.

21. Curator Commissions

Affiliate commissions disclosure. Styla participates in affiliate marketing programs and works directly with partner brands. Styla and the curator whose content featured the item may each earn a commission when you shop through links on Styla; the curator's commission is paid by Styla from Styla's own funds (Section 26). Not every linked brand pays a commission. Commissions never affect the price you pay, and they do not influence which items curators choose to feature.

The rest of this Section applies to curators. It describes how earnings are calculated and when they are payable.

21.1 How commissions are earned

Attribution is content-based. A commission is earned only where a sale is attributed to a curator through a server-verified published post. Attribution is not earned through profile links, bios, off-platform sharing of bare product links, or any other route that does not run through published Styla content.

Where a shopper reaches a product through content that another person saved to a closet, the commission credits the original curator who published the post, not the person who saved it.

Self-purchases do not earn. A curator buying through their own attribution does not generate a commission, and saving your own post is treated as organizing your own content rather than as engagement.

Campaign membership is tested at posting and at sale. For campaign-linked earnings, the curator must have an accepted campaign membership both at the time the post was published and at the time the sale occurs.

21.2 Rates

Commission rates vary by brand, product, campaign, program, region, and promotional period, and are shown in the curator dashboard for each opportunity. Two structural points apply across programs:

• On sales facilitated through Styla Checkout, your referral commission is paid by Styla from Styla's own funds — it is Styla's obligation to you, not the brand's. Its rate is configured by the brand, subject to a platform-wide minimum curator rate, and Styla's own charges to the brand never reduce it.
• On sales earned through third-party affiliate networks, the network's commission is shared between the curator and Styla at the rate disclosed in the curator dashboard.

The specific percentages in force are published in the curator dashboard and may be updated prospectively on notice. Changes never apply retroactively to sales already recorded.

21.3 When a commission is earned

The return window is the condition. A commission is earned only on an order that is still un-returned when the return window that applies to that order expires. No commission accrues before that date, and Styla owes you nothing in respect of an order until it passes. The window is the one in force for that order when it was placed, and it runs from delivery where delivery is reported to us. Your dashboard shows the date each commission is expected to be earned.

Sales reported by an affiliate network. Where a sale reaches us through a third-party affiliate network rather than Styla Checkout, one further condition applies: the commission is earned when the order is un-returned at the expiry of the return window and the network has confirmed the sale and paid Styla the corresponding commission. We will tell you where a network has not yet paid, and we will pursue it; we cannot pay a network commission we have not been paid.

While an order's return window is open, a commission may not be earned, or may be reversed, where the transaction is cancelled, refunded, returned for a cash refund (including a return requested within the window and processed later), fraudulent, in violation of these Terms or a campaign's rules, or determined to be invalid by the retailer, affiliate network, or payment provider. On sales facilitated through Styla Checkout, a brand does not decide validity itself: a brand contesting your commission raises a dispute that Styla decides, under the process in Section 26 — and that dispute can only be raised while the order's return window is open.

You get to answer before we decide. We will tell you when a brand disputes one of your commissions, and you can put your side of it to us — in words, or by attaching a screenshot — while the dispute is open. We decide with both accounts in front of us. You do not have to respond, and not responding is not taken as agreement; but it is your opportunity, and it is the reason our decision is final afterwards. While we are looking at a dispute, that commission shows on your dashboard as under review: it does not become earned and is not paid while the question is open, and we will not decide it by letting time pass. We tell you the outcome either way. If we reject the dispute nothing is lost but time — the commission returns to its normal timetable. If we accept it, the commission is not earned, and that decision is final: it is made by a person at Styla, on the evidence and on what you told us.

Finality. Once an order's return window has expired — and any commission dispute raised within it has been decided — your commission on that order is final. A refund the brand later chooses to issue, or a payment dispute the brand later loses, does not reduce it: those costs are settled between Styla and the brand, not out of your earnings.

Returns refunded in store credit. Where a brand refunds a shopper in store credit or a gift card rather than cash, your commission on that sale is not cancelled. The earning condition is extended instead: the commission is earned when the credit is observed to be redeemed, or in any event 90 days after the credit refund, whichever comes first, unless your account is under review. This applies whether the credit refund happens inside or after the return window — it delays when the commission is earned; it does not reduce it. Where an account is under review the question goes to a person; where abuse is confirmed no commission is earned on that sale, and where the account is cleared the commission is earned as above.

We may defer deciding whether a commission has been earned, or decide that it has not been, where reasonably necessary to investigate fraud, abuse, policy violations, payment disputes, or suspected manipulation of the Platform. Participation does not guarantee any minimum level of earnings, sales, engagement, collaborations, or future opportunities.

22. Payments

Styla owes you your commission, and no one else does. A commission you earn is Styla's own obligation to you, paid from Styla's own funds. No brand, retailer, or other third party owes it to you or is liable to you for it, and your sole recourse in respect of commissions is against Styla. You have no claim against any brand arising from a sale you sourced. Styla does not hold your commissions in an account for you and does not maintain a balance on your behalf: what you have is an amount Styla owes you, payable as soon as it is earned.

When you are paid. You are paid once a commission is earned — that is, once the return window on that order closes without a return. We send it the next day at the latest, and we do not wait for a payment run or hold it back to batch it with anything else. How long it then takes to reach your account depends on your bank, which settles on banking days. Your dashboard shows what you have earned, what is still inside a return window, and the date each commission is expected to be earned.

There is no minimum. Whatever you have earned is paid, however small. We do not hold a small balance back until it reaches a threshold, and we do not wait for it to be worth batching.

If we owe it, we send it. On some sales the money behind your commission is collected after the return window has already closed; there we pay you as soon as it arrives. Either way nothing sits waiting for a date on the calendar: the only thing between you and payment is whether the commission has been earned.

No payment fees, and no spread on your currency. Being paid costs you nothing: no payout fee, no account fee, and no deduction from what you earned. Where your commission is paid in a currency other than US dollars, the amount is converted at the interbank reference rate at the time of payment — the real exchange rate, with no margin added. Any cost of converting or delivering your payment is Styla's, not yours.

Where Styla makes payments to curators or brands, payments are made in accordance with the applicable commercial program or separate written agreement.

To receive payments, you may be required to complete identity verification, provide accurate payment information, submit tax documentation where required by law, and comply with these Terms and applicable program requirements.

You are responsible for maintaining accurate payment and tax information. We are not responsible for payment delays caused by inaccurate payment information, incomplete verification, banking issues, payment provider interruptions, regulatory requirements, tax withholding obligations, or circumstances beyond our reasonable control.

You are responsible for determining and satisfying any tax obligations arising from payments you receive. Where required by law, we may collect, report, withhold, or remit taxes, or request tax-related information before issuing payments — including US information reporting on Form 1099 where applicable.

23. Brand Campaigns

We may facilitate promotional campaigns between brands and curators. Participation may be subject to campaign-specific terms, eligibility requirements, content guidelines, deadlines, compensation arrangements, and disclosure requirements.

Unless otherwise agreed in writing: brands are responsible for providing accurate campaign requirements; curators remain responsible for the content they publish; curators must comply with applicable advertising and endorsement law and must clearly disclose sponsored or compensated content; and Styla is not responsible for disputes between brands and curators regarding performance, deliverables, or commercial expectations.

We may suspend, modify, reject, or remove any campaign that violates these Terms, applicable law, or the Community Guidelines. Nothing in these Terms requires us to offer campaign opportunities to any particular curator or brand.

24. Brand and Curator Analytics

We may provide analytics and reporting tools to eligible brands and curators, which may include impressions, views, saves, clicks, product interactions, content performance, engagement and conversion metrics, campaign performance, audience growth, referral information, estimated earnings, and trend analysis.

Analytics are provided for informational and business purposes. Unless expressly stated otherwise, they may be estimates, may be updated or corrected, should not be interpreted as audited financial records, and may differ from figures reported by brands, retailers, payment providers, or affiliate networks. Payout statements, not dashboards, are the record of amounts payable.

To protect privacy, we may aggregate, anonymize, or limit analytics before making them available. Brands and curators receive a limited, non-exclusive, non-transferable right to access analytics made available to them. All analytics methodologies, calculations, Platform Data, reporting systems, and related intellectual property remain the exclusive property of Styla.

25. Merchant Data Protection and Processing

This section applies to merchants who connect a store to Styla. In providing the Platform, Styla processes certain data from your connected store on your behalf and on your instructions: order and transaction records (order identifiers, amounts, currencies, line items, refund and return events) and limited customer contact details (name and email address) as made available by your store platform.

Styla processes this data solely for the purposes of sale attribution, commission calculation and reconciliation, refund and return processing, and fraud and abuse prevention. We process the minimum personal data required for those purposes and do not use it for any other purpose. Styla does not sell personal data, does not use your customers' personal data for marketing, and does not make automated decisions about your customers that produce legal or similarly significant effects. Customer contact details are used transiently for verification and are not retained as stored records.

As between you and Styla, you are the controller of your customers' personal data and Styla acts as your processor and service provider. Styla maintains appropriate technical and organizational safeguards, including encryption of data in transit and at rest, restricted and role-based access, and security event logging. Data is hosted with infrastructure sub-processors bound by equivalent data-protection obligations. Styla honors erasure and access requests forwarded through your store platform's privacy webhooks and, upon disconnection or uninstall, revokes the store connection immediately — stored access credentials are cleared and fulfillment stops — and deletes the store connection records on the store platform's redaction signal. Styla will notify you without undue delay — and in any event within 72 hours of confirming an incident affecting your customers' personal data — of any security incident affecting that data.

Sub-processors. The infrastructure sub-processors engaged in providing the Platform are published at shopstyla.com/subprocessors, which is updated when a provider is added or removed. Merchants may ask to be notified in advance of changes, and may request a provider's data processing agreement.

Scope of access. Styla requests only the store platform permissions its stated functions require, and requests the minimum level of protected customer data available for those functions. Where your store platform withholds customer fields from apps that have not been granted elevated protected-data access, Styla's functions degrade gracefully rather than requesting broader access.

Questions about data processing can be directed to privacy@shopstyla.com.

26. Merchant Commercial Terms — Commissions, Taxes and Marketplace Facilitation

This section applies to merchants who sell through Styla. Styla facilitates sales as a disclosed commercial agent of the merchant: the merchant is the seller of record for each order, sets its prices, ships each parcel, and appears on the shopper's receipt with its own order reference.

Formation and acceptance. The Styla Merchant Terms are offered by Styla from the United States. A merchant's acceptance during onboarding takes effect only when it is received and recorded by Styla's systems in the United States, and the resulting agreement is formed there. The same applies to any renewal or amendment of the Styla Merchant Terms.

Appointment as collection agent. By selling through Styla Checkout, the merchant appoints Styla as its agent for the limited purpose of collecting payment from shoppers on the merchant's behalf, and authorises Styla to receive those payments and to retain the amounts set out below before remitting the balance. The appointment is limited to payment collection: it creates no partnership, joint venture, franchise or fiduciary relationship, and Styla does not take title to any product.

Payment to Styla discharges the shopper. The merchant agrees that a shopper's payment to Styla for an order satisfies that shopper's payment obligation to the merchant for that order in full, at the moment Styla receives it, and that the merchant will not seek payment again from the shopper for that order. If Styla fails to remit collected funds, the merchant's recourse is against Styla and not against the shopper. The merchant bears the risk of Styla's non-remittance.

Holding Styla out as authorised to collect. So that shoppers can rely on the paragraph above, the merchant will hold Styla out publicly as authorised to accept payment on the merchant's behalf for orders placed through Styla Checkout. The merchant will not state or imply, on its own site, in its own order or customer-service correspondence, or to any shopper, that payment made to Styla is anything other than payment to the merchant, and will not represent that a shopper who has paid Styla still owes the merchant for that order.

Commercial messaging. The merchant is responsible for its own communications with shoppers, curators, and other merchants, on and off the Platform, and must ensure they comply with applicable law — including, for messages with an Australian link, the Spam Act 2003 (Cth), and for messages to US recipients, the CAN-SPAM Act and the TCPA.

Commissions. For each facilitated sale, Styla charges the merchant two commissions, each a percentage of the sale and both Styla's own revenue: a base commission at the disclosed rate, and a creator commission at the rate the merchant configures. Styla also recovers payment processing costs at cost, with no markup. Each amount is collected by deduction from the remittance and itemized on the merchant's monthly fee statement.

Creator payments are Styla's own obligation. Styla separately pays a referral commission to the curator whose content sourced a sale. That payment is made by Styla from Styla's own funds: it is not the merchant's money, it does not pass through Styla on the merchant's behalf, and it is not held by Styla for anyone. No curator has any claim against the merchant, and the merchant owes no curator anything; equally, the merchant has no claim against any curator — a merchant's only remedy in respect of a creator commission is the dispute process below, and it lies against Styla alone.

How each is calculated. The base commission and the creator commission are calculated on the merchandise value of the order, before shipping and before any tax. The processing recovery is different in kind: payment processors charge on the whole amount that passes through them — merchandise, shipping, and any VAT or sales tax — so the recovery is calculated on that full charge. It is estimated at checkout and then trued up to the processor's actual cost for that charge before any money moves, so the merchant is billed what was really incurred and never an estimate.

If deductions would exceed the order. In the rare case where the combined deductions would exceed what the order is worth, they are reduced in a fixed order: the creator commission is never reduced, Styla's own base commission gives way first, and the processing recovery gives way last.

Processing costs on refunds. Payment processors do not return their fee when a charge is refunded. That cost stays with the merchant on the merchant's own returns; Styla does not absorb it. Where a refund is full, the amount recoverable from the original remittance can be smaller than the processing cost already incurred, and the remainder is not written off — it stays payable, appears on the monthly fee statement as processing due, and is settled with the merchant's other amounts. Questions about a statement can be sent to billing@shopstyla.com.

Currency conversion. Where a remittance to the merchant is paid in a currency other than the currency in which the shopper paid, Styla converts at the exchange rate it actually obtains from its licensed payment institution, passed through at cost with no markup. Conversion, like processing, is a cost recovery and not a fee: the rate applied to each conversion appears on the monthly fee statement alongside the amounts converted.

What the commissions are. Both the base commission and the creator commission are commissions earned by Styla for facilitating a sale of goods between the merchant and the shopper. Neither is a fee for software, a digital service, a subscription, data processing, information services, or access to a platform, and no dashboard, analytics, or reporting tool is licensed or invoiced in exchange for either. Those tools are provided at no charge and are not consideration for the commissions. The parties will describe the commissions consistently with this paragraph in invoices, statements, and tax filings.

Tax on refunded orders. Where Styla collected tax as marketplace facilitator, that tax is refunded to the shopper in proportion to the items returned, never exceeding the amount collected on the order, and is adjusted in Styla's own remittance to the taxing authority. Refunded tax is not a merchant cost and does not appear as a merchant deduction.

Shipping. The merchant sets its own shipping rates and serviceable destinations. Styla applies no default or fallback rate; where a merchant has not published a rate for a shopper's destination, that destination is unavailable for the merchant's items through Styla Checkout.

Refunds and returns within the return window. The merchant's returns policy governs its orders. Refunds to shoppers are funded by the merchant: Styla recovers the refunded amount from the merchant and passes it to the shopper. For returns arising within the order's return window, the associated base commission and creator commission are reversed proportionally on cash refunds. A return requested while the window is open counts as within the window even if the merchant processes the refund later; a return the merchant declines and later reopens counts as arising when it is reopened. Where a merchant refunds a shopper in store credit or a gift card rather than cash, the merchant has retained the cash from the sale; Styla's base commission on that sale therefore stands, and the creator commission is held under Section 21.3 rather than returned to the merchant. Merchandise returned without any refund of money — an even exchange, or a restock-only adjustment — does not reverse fees.

Refunds after the return window. Once an order's return window has expired, the commissions on it are final (the only exception is a creator-commission dispute, below, which must itself be raised before the window expires). The merchant remains free to refund a shopper after that point, and Styla still passes the refund to the shopper and recovers the merchant's remittance as usual — but the final commissions are not reversed. Those commission amounts are instead payable by the merchant: they appear as amounts owed on the monthly fee statement and are netted from an upcoming remittance or invoiced.

Payment disputes (chargebacks). Where a payment dispute on a facilitated order is resolved in the merchant's favour, nothing changes. Where it is lost, the disputed amount is recovered from the merchant's remittance in the ordinary course; commissions that were not yet final when the order was disputed are simply not earned. Where commissions on the order had already become final, those amounts — together with the payment network's dispute fee — are likewise payable by the merchant and settled through the monthly statement. Styla responds to payment disputes on facilitated orders with the order's evidence as a matter of course.

Set-off. Any amount the merchant owes Styla under these Terms — including final commissions on refunds issued after the return window, amounts and network fees on lost payment disputes, commission returns that could not be completed, import-duty reimbursements under the delivered-duty-paid terms in this Section, and commissions owed on off-site sales — may, at Styla's election, be deducted from a remittance otherwise payable to the merchant instead of being charged to the merchant's payment method or invoiced. Every deduction is itemized on the monthly statement with its date, its amount, the specific record it settles (the order, refund, payment dispute, or commission concerned), and the remittance it was deducted from — never as an aggregate adjustment. A deduction never exceeds the remittance it is taken from; any remaining balance stays payable and is collected in the ordinary ways. Where a shopper refund later requires funds that had been deducted from that order's remittance, the deducted amount may be re-billed to the merchant, never exceeding what was deducted. Where an amount owed is denominated in a currency other than the remittance's, it is converted at the reference exchange rate Styla actually uses, at cost with no markup, and the rate appears with the amount. A deduction does not limit any right the merchant has to dispute the underlying amount through the processes in these Terms.

Disputing a creator commission. Where a sale stands but the merchant believes it was not properly sourced through a curator — for example a misattribution, or activity the merchant believes breached these Terms — the merchant may dispute the creator commission on that order at any time before the order's return window expires. The dispute is between the merchant and Styla and concerns Styla's commission only; no curator owes the merchant anything and no claim arises against any curator. Styla decides it and tells the merchant the outcome and the reason. Where Styla accepts the dispute it returns the creator commission on that order to the merchant; the base commission stands, because the sale itself completed. Once an order's return window has expired the creator commission on it is final and can no longer be disputed.

Marketplace facilitator taxes. In US jurisdictions where marketplace facilitator laws apply and Styla is registered to collect, Styla calculates, collects, and remits sales and use tax (and analogous fees, such as state retail delivery fees) on facilitated orders. The tax is charged to the shopper in addition to the price. On those orders the merchant must not separately collect the same tax through its own systems, and amounts shown as collected by Styla are neither merchant revenue nor a merchant deduction. Styla provides per-state summaries of facilitated sales with the monthly statement for the merchant's records.

Trader identity and product compliance. The merchant will provide and keep current its registered legal name, business address, contact email and telephone number, and — where it is entered in a public trade or company register — the name of that register and its registration number. The merchant certifies that the products it offers through Styla comply with the law applicable where they are sold, including product safety, labelling, and consumer information rules. Styla may verify this information against public registers, may ask for correction where it appears inaccurate or incomplete, and may suspend a merchant that does not supply it. Where required, the legal name, address, contact email, and register details are shown to shoppers as seller information; the merchant's telephone number is held for regulators and is not published.

Age-restricted products. Shoppers may hold a Styla account and purchase through Styla Checkout from age 16, and Styla performs no age verification beyond the minimum age for holding an account. The merchant therefore warrants that the products it offers through Styla are not subject to a minimum purchase age in any destination it has made serviceable — including alcohol, tobacco and vaping products, knives and other bladed articles, solvents, fireworks, and any product a destination restricts by age. Where the merchant offers such a product, it is responsible for the age verification that product requires and must not make it available through Styla Checkout. Styla may remove a listing and suspend a merchant that offers an age-restricted product through the Platform.

Merchant's own channels. The merchant remains solely responsible for tax registration, collection, and remittance for sales made outside Styla's checkout — including sales completed on the merchant's own store after following a link from Styla — and certifies that it maintains the registrations its own sales require. The merchant likewise remains responsible for VAT and other non-US taxes on its sales, except where a deemed-supplier rule places that responsibility elsewhere by operation of law.

Customs declarations on marketplace-VAT orders. Where the order information Styla provides to the merchant indicates that Styla accounts for the VAT on an order as a deemed supplier under UK or EU marketplace rules, the merchant must include the marketplace-VAT indication and VAT number provided with that order on the parcel's customs declaration and shipping documentation, so the consignment is not taxed a second time at the border.

Import duties on US-bound orders (delivered duty paid). A merchant that ships from outside the United States must ship every US-bound order placed through Styla Checkout delivered duty paid, using a carrier service that supports prepaid duties and a carrier account configured so that every import charge is billed to the merchant: import duties, tariffs, customs and clearance charges, any brokerage, disbursement, advancement, or handling fee the carrier applies for clearing the parcel or for fronting those amounts, and any regulatory or agency filing fee arising from the goods themselves. Shipping on any term that leaves any of these billable to the recipient — including DAP or DDU — is not permitted, and neither is a postal or economy service that offers no way to prepay them. These costs are the merchant's own: the merchant bears them at cost, must reflect them in its listed prices, and may not recover them from Styla or from the shopper. That applies equally where a duty or tariff rate changes after the merchant set its prices, and where an order is later refunded or returned, in which case duties already paid are not refundable to the merchant and are not deducted from the shopper's refund. A shopper being asked to pay any amount at or after delivery on such an order, however the carrier describes it, is a material breach of these Merchant Terms; Styla will reimburse the shopper and recharge that amount to the merchant. This obligation applies equally to any replacement, exchange, or reshipment the merchant sends in connection with a Styla order, whether or not that shipment was arranged through Styla — each is a fresh import and must go out on the same terms as the original. Where this happens repeatedly, Styla will warn the merchant and identify what needs to change. If shoppers continue to be charged on orders placed after that warning — so not on parcels already in transit when it was sent — Styla may suspend the merchant's products from sale until it has demonstrably corrected how it ships, in addition to recharging every reimbursement.

Collection of recharged amounts. A recharged amount is payable immediately. Styla may collect it from the merchant's saved payment method, re-present it a limited number of times if it fails, and invoice it. Where it remains unpaid fourteen days after billing, Styla refunds the shopper itself and may pause the merchant's sales until the balance is settled; sales resume automatically once it is — by collection, or by a settlement recorded with billing@shopstyla.com. A recharge for a claim later found invalid on review is withdrawn, and any amount already collected for it is returned.

Customs information on products. A merchant that ships from outside the United States must maintain an accurate HS (commodity) code and country of origin on every product it lists through Styla. A carrier cannot prepay the correct duty without them, and a missing or incorrect code leads to the parcel being reclassified at the border and the difference charged. Styla reads these from the merchant's store and may withhold a merchant's products from curation and in-app sale until it has been able to read that store. Keeping them correct is the merchant's responsibility; Styla does not classify goods on a merchant's behalf and does not verify a merchant's classifications — a reclassification at the border is the merchant's own cost under this section, however it arises.

Consignments. The VAT treatment shown with an order is determined for that order as a single consignment per merchant. The merchant must not split such an order into multiple consignments without notifying Styla in advance, as splitting can change the VAT treatment of the goods.

27. Ownership of Content

The Platform contains material owned by Styla, users, curators, brands, retailers, licensors, and other third parties. Except for the licenses expressly granted in these Terms, each party retains ownership of its own intellectual property. Nothing in these Terms transfers ownership from one party to another.

For clarity: users retain ownership of their user content; curators retain ownership of their original curator content; brands retain ownership of their brand content; and Styla retains ownership of Styla Content and Platform Data.

Nothing in these Terms transfers ownership of third-party intellectual property incorporated into an outfit, including product designs, trademarks, logos, or copyrighted product imagery owned by brands or other rights holders.

28. User Content

You retain ownership of the original user content you submit, including comments, reviews, messages, profile information, profile photographs, and closets.

By submitting user content, you grant Styla a worldwide, non-exclusive, royalty-free, transferable, sublicensable license to host, store, reproduce, display, distribute, transmit, adapt (solely for formatting, accessibility, security, and technical purposes), and otherwise use that content as reasonably necessary to operate, secure, improve, market, and provide the Platform.

This license continues for as long as the content remains on the Platform, and for any additional period reasonably necessary to comply with legal obligations, resolve disputes, enforce these Terms, maintain backups, investigate fraud or abuse, or protect the Platform and its users.

You remain responsible for the user content you submit.

29. Curator Content

Curators retain ownership of the original creative expression they contribute — outfit selection and styling, product arrangement, captions, editorial commentary, original photographs and videos, and recommendations.

Curator ownership does not extend to product designs, brand trademarks or logos, copyrighted product imagery owned by brands, or other third-party intellectual property incorporated into an outfit.

By publishing curator content, the curator grants Styla a worldwide, non-exclusive, royalty-free, transferable, sublicensable license to display that content throughout the Platform; distribute it to users; include it in recommendations, search results, emails, notifications, advertisements, and promotional campaigns; create previews, excerpts, thumbnails, translations, resized versions, and other technical adaptations; associate products through product tags; enable shopping services; improve Platform Intelligence; promote the Platform; and otherwise operate, market, improve, and provide the Platform.

Where reasonably practicable, we will attribute curator content to the applicable curator. Nothing in these Terms obligates Styla to display, recommend, promote, or distribute any particular curator content.

30. Brand Content

Brands retain ownership of their intellectual property, including trademarks, logos, product names and descriptions, product photographs, marketing and advertising materials, and campaign assets.

By submitting brand content, each brand grants Styla a worldwide, non-exclusive, royalty-free, transferable, sublicensable license to display that content throughout the Platform; include products within outfits and collections; associate products with product tags; include brand content in recommendations and search results; feature it in marketing, advertising, promotional campaigns, emails, and notifications; create resized, reformatted, translated, cropped, or otherwise technically adapted versions; enable shopping services; and otherwise use it to operate, improve, market, and provide the Platform.

Brands represent and warrant that they hold all rights necessary to grant these licenses. Nothing in these Terms obligates Styla to display, promote, recommend, advertise, or feature any particular brand or product.

31. Styla Intellectual Property

The Platform and all Styla Content are protected by copyright, trademark, patent, trade secret, database, and other intellectual property laws. Styla Content includes software, source and object code, databases, Platform Intelligence, Platform Data, recommendation systems, search technologies, ranking methodologies, taxonomy, metadata, analytics methodologies, interfaces, graphics, branding, trademarks, logos, designs, text, and audiovisual works owned by or licensed to Styla.

Except for the limited rights expressly granted in these Terms, no ownership rights or licenses are granted to you, and all rights not expressly granted are reserved.

You may not copy, reproduce, distribute, modify, reverse engineer, decompile, create derivative works from, publicly display or perform, license, sell, commercialize, or otherwise exploit Styla Content except as expressly permitted by these Terms or by applicable law.

You may not scrape, harvest, or extract Platform content or data by automated means, or use Platform content or data to train a machine learning or artificial intelligence model, without our prior written consent.

32. Copyright and Trademark Complaints

Styla respects the intellectual property rights of others and expects Platform participants to do the same.

If you believe material on the Platform infringes your copyright, you may send a notice under the Digital Millennium Copyright Act to copyright@shopstyla.com. Your notice should include:

• a physical or electronic signature of the copyright owner or a person authorized to act on their behalf;
• identification of the copyrighted work claimed to have been infringed;
• identification of the material claimed to be infringing, with information reasonably sufficient to let us locate it;
• your contact information, including address, telephone number, and email address;
• a statement that you have a good-faith belief that the use is not authorized by the copyright owner, its agent, or the law; and
• a statement, made under penalty of perjury, that the information in the notice is accurate and that you are the copyright owner or authorized to act on their behalf.

Trademark and other intellectual property complaints may be sent to the same address with information reasonably sufficient for us to investigate.

On receipt of a valid notice we may investigate and, where appropriate, remove or disable access to the material, request additional information, notify the affected account holder, and accept a counter-notification. If you believe your material was removed in error, you may submit a counter-notification to the same address.

We may suspend or terminate accounts belonging to repeat infringers. Nothing in this Section limits any rights or remedies available under applicable intellectual property law.

33. Feedback

We welcome ideas, suggestions, feature requests, bug reports, and other feedback. If you voluntarily provide feedback, you grant Styla a worldwide, perpetual, irrevocable, royalty-free, fully paid, transferable, sublicensable license to use, reproduce, modify, distribute, commercialize, and otherwise exploit it for any lawful purpose without compensation or obligation to you.

You acknowledge that feedback is provided voluntarily, that we may already be developing similar ideas independently, that we have no obligation to implement any feedback, and that you are not entitled to compensation if we develop or commercialize similar ideas.

34. Acceptable Use

You agree to use the Platform only for lawful purposes and in accordance with these Terms, the Community Guidelines, and applicable law. You may not use the Platform in any manner that interferes with its intended operation, security, integrity, or availability.

Without limiting the foregoing, you will not:

• violate any applicable law or regulation;
• infringe another person's intellectual property or proprietary rights;
• impersonate another individual, curator, brand, retailer, or organization;
• create false or misleading accounts or profiles, or provide false information during registration or verification;
• publish fraudulent, deceptive, or misleading information;
• manipulate engagement metrics, including likes, follows, saves, comments, views, or clicks;
• artificially inflate Platform activity through bots, scripts, click farms, or fake accounts;
• generate, or attempt to generate, commissions through self-purchases, purchases arranged with others for that purpose, or any other circular or synthetic transaction;
• scrape, harvest, or extract Platform data by automated means without our prior written consent;
• upload viruses, malware, or other harmful code;
• attempt to gain unauthorized access to any account, system, or network;
• interfere with Platform infrastructure or security measures;
• reverse engineer or attempt to derive Platform source code except where permitted by law;
• distribute spam or unauthorized promotional material;
• harass, threaten, intimidate, or abuse another person;
• publish unlawful, defamatory, hateful, discriminatory, obscene, or otherwise objectionable material;
• encourage or facilitate illegal activity;
• offer counterfeit, stolen, or unauthorized products;
• misuse product tags or intentionally associate products with misleading information;
• submit reports you know to be false, or use the reporting tools to harass another person or to cause their content to be restricted or removed. Reports of child sexual abuse or exploitation are acted on immediately and before review, so knowingly false reports of that kind are treated as a serious violation and may result in immediate removal of your account;
• interfere with another person's use or enjoyment of the Platform; or
• use the Platform in a manner that could reasonably damage the Platform, its reputation, or its community.

35. Community Guidelines

Styla is committed to a trusted, inclusive, respectful, and authentic community centered on fashion discovery. The binding standards of conduct are those set out in Section 34 of these Terms.

We may also publish Community Guidelines on the Platform giving further detail on conduct, authenticity, spam, harassment, hate speech, misleading information, intellectual property, commercial conduct, product tagging, messaging, and safety. Where published, those Guidelines supplement these Terms and are incorporated by reference; they do not replace or narrow Section 34, and where they conflict with these Terms, these Terms prevail.

Violations may result in removal of material, feature restrictions, suspension from commercial programs, temporary suspension, permanent termination, or other enforcement action described in these Terms.

36. Messaging

Where messaging features are available, you are responsible for the communications you send. You agree not to use messaging to send spam or unsolicited commercial communications, harass or threaten another person, distribute malware or harmful links, conduct fraudulent activity, solicit illegal transactions, impersonate another individual or business, or otherwise violate these Terms or applicable law.

We may use automated technologies and human review to detect spam, fraud, abuse, or violations of these Terms, subject to applicable privacy law. Styla is not a party to communications exchanged between Platform participants and is not responsible for their content.

37. Reviews and Community Contributions

The Platform may allow you to submit reviews, ratings, comments, recommendations, and reactions. These should reflect genuine opinions and experiences.

You may not submit contributions that are knowingly false or misleading, submitted in exchange for undisclosed compensation, intended to manipulate public perception, impersonate another individual, infringe another person's rights, or otherwise violate these Terms, the Community Guidelines, or applicable law.

We may, but are not obligated to, remove contributions that violate these Terms or the Community Guidelines.

38. Monitoring and Investigations

We are not obligated to monitor all activity on the Platform. To protect the Platform and its community, we may monitor activity, investigate suspected violations, and take enforcement action where reasonably necessary.

As part of an investigation we may review material associated with an account, review reports from participants, request additional information, temporarily restrict features, suspend participation in commercial programs, suspend or delay payments where fraud or abuse is suspected, and cooperate with law enforcement or regulators where legally required.

Nothing in this Section requires us to investigate every report or suspected violation.

39. Suspension and Termination

We may suspend, restrict, or terminate an account, remove material, or limit access to the Platform where we reasonably believe that you have violated these Terms or the Community Guidelines; that you have engaged in fraudulent, deceptive, abusive, or unlawful conduct; that your activities pose a risk to the safety, security, integrity, or reputation of the Platform or its participants; that continued access would expose Styla or other users to unreasonable legal or security risk; or that action is necessary to comply with applicable law.

Where appropriate and reasonably practicable, we will give notice of a suspension or termination and an opportunity to appeal. We may act immediately without notice where necessary to protect the Platform, prevent fraud, protect users or third parties, comply with legal obligations, or prevent imminent harm.

If you use the Platform as a business — as a brand or a curator — the following applies in place of the preceding paragraph. If we suspend your account, we will send you a statement of the reasons for that decision — the specific facts and circumstances, and the ground in this Section we relied on — by email, at or before the time the suspension takes effect. If we decide to terminate your account, we will send you notice of the termination — the same statement of reasons together with the earliest date on which termination can take effect — by email, at least 30 days before that date, and your account is suspended in the meantime. The 30-day period does not apply where we are subject to a legal or regulatory obligation that requires immediate termination, where you have repeatedly violated these Terms, or where we terminate for an imperative reason under applicable law; in those cases we will send the statement of reasons without undue delay, unless a legal or regulatory obligation prevents us from providing the facts. Until termination takes effect you can respond to the stated reasons, and appeal the decision, through the routes described in this Section; a successful appeal against a decision restores your account without undue delay, unless a later decision — which carries its own right of appeal — keeps it suspended; we do not close an account while an appeal is open; and once termination has taken effect the deletion of your account is irreversible.

If your account is suspended, you can review the decision and appeal it at shopstyla.com/account/suspended. Each decision can be appealed once. Appeals are reviewed by a person — they are never decided or closed automatically — and we will email you the outcome and the reviewer's reason, whichever way it goes.

You can also complain to us, free of charge, about: material on the Platform you consider illegal or in breach of these Terms (using in-Platform reporting where available, or by email); a decision we made to remove, hide, or restrict your material or your account, including decisions informed by automated technology; or a report you made that you believe we did not act on. Send complaints to support@shopstyla.com from the email address on your account, telling us what the complaint concerns. We review complaints, take the action we consider appropriate, and reply to you with the outcome.

Termination or suspension does not relieve you of obligations incurred before it takes effect, including payment obligations or liabilities arising from prior conduct. Amounts validly earned and not subject to reversal or investigation remain payable in accordance with Section 22.

40. Closing Your Account

You may close your account at any time through the Platform or by contacting support@shopstyla.com.

Closing your account does not automatically remove all material associated with it. We may retain certain information where reasonably necessary to comply with applicable law, satisfy regulatory obligations, resolve disputes, enforce these Terms, investigate fraud or abuse, protect the rights of others, maintain backups and security records, or preserve Platform integrity.

If a brand leaves Styla — whether by closing its account or because we terminate it — its product catalog is retained in a dormant, non-public form for up to two years, so that its listings and the curator tags pointing at them are restored if the brand returns, and is then permanently deleted.

The collection, retention, deletion, and processing of personal data after account closure are governed by the Privacy Policy. Closing your account does not affect rights or obligations that accrued beforehand.

41. Third-Party Services

The Platform may link to, integrate with, or enable access to third-party services, including retailers, brands, payment providers, shipping providers, affiliate networks, advertising partners, analytics providers, social media platforms, and authentication providers.

Your use of any third-party service is governed by that third party's own terms and privacy policy. We do not control third-party services and are not responsible for their availability, content, products, privacy or security practices, pricing, policies, or for transactions between you and a third party.

A link to or integration with a third-party service is not an endorsement unless expressly stated.

42. Beta Features

We may make experimental, preview, beta, or early-access features available to selected users, curators, or brands for testing and evaluation. Beta features may be incomplete, contain errors, change substantially, be discontinued without notice, or never become generally available.

Your use of beta features is voluntary and may be subject to additional terms communicated when the feature is made available. Unless otherwise required by law, beta features are provided without any warranty beyond those expressly stated in these Terms.

43. SMS / Text Message Program

Styla offers an optional SMS alerts program. You may opt in by adding and verifying your mobile number and turning on SMS notifications in Settings → Notifications (off by default). Opting in is not a condition of using Styla or making any purchase. By opting in, you agree to receive recurring automated text messages from Styla (price-drop and back-in-stock alerts on items you saved) at the number provided.

• Message frequency varies; message and data rates may apply.
• Reply STOP to any message to unsubscribe, or reply HELP for help. You can also turn off SMS notifications in Settings at any time.
• Carriers are not liable for delayed or undelivered messages.
• For help, contact support@shopstyla.com.

See our SMS program details and Privacy Policy.

44. Disclaimers

THE PLATFORM IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, STYLA DISCLAIMS ALL WARRANTIES, REPRESENTATIONS, AND CONDITIONS, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, RELIABILITY, AVAILABILITY, SECURITY, OR UNINTERRUPTED OPERATION.

Without limiting the foregoing, we do not warrant that the Platform will always be available, uninterrupted, secure, or error-free; that products, content, curators, brands, or features will remain available; that product information provided by brands or retailers will always be accurate or current; that recommendations, search results, or product tags will reflect your preferences; that material published by third parties will be accurate, complete, reliable, or lawful; that defects will be corrected immediately; or that the Platform will meet your expectations or commercial objectives.

Outfits, recommendations, product tags, and editorial content are provided for fashion inspiration and informational purposes only. Nothing on the Platform constitutes professional styling, financial, legal, medical, or other professional advice, or a guarantee of the quality, authenticity, suitability, legality, availability, or performance of any product or brand.

Nothing in these Terms excludes or limits rights that cannot lawfully be excluded under applicable consumer protection law, including the statutory rights of UK and EU consumers and any guarantees under the Australian Consumer Law that apply to you.

45. Limitation of Liability

To the fullest extent permitted by applicable law, Styla and its affiliates, directors, officers, employees, contractors, licensors, service providers, successors, and assigns shall not be liable for any indirect, incidental, consequential, special, exemplary, or punitive damages, including loss of profits, revenue, goodwill, business opportunities, anticipated savings, or data, or business interruption, arising out of or relating to:

• your access to or use of, or inability to access or use, the Platform;
• products purchased through or discovered on the Platform;
• transactions between users, curators, brands, or retailers;
• material published by Platform participants;
• unauthorized access to or alteration of your account;
• Platform interruptions or outages;
• recommendations, product tags, or Platform Intelligence; or
• commercial programs, or reliance on any Platform feature.

To the fullest extent permitted by law, Styla's total aggregate liability arising out of or relating to these Terms or the Platform shall not exceed the greater of (i) the total amount you paid to Styla, or that Styla retained as its fee on transactions involving you, during the twelve months immediately preceding the event giving rise to the claim, or (ii) one hundred US dollars (US$100).

Australian Consumer Law. If you acquire our services as a consumer within the meaning of the Australian Consumer Law, nothing in these Terms excludes, restricts, or modifies any guarantee, right, or remedy under that law that cannot lawfully be excluded. To the extent permitted by section 64A of the Australian Consumer Law, our liability for a failure to comply with such a guarantee in relation to services is limited, at our option, to supplying the services again or paying the cost of having the services supplied again.

Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any liability that cannot lawfully be excluded or limited under applicable law. Some jurisdictions do not allow the exclusion or limitation of certain damages, so some of the above may not apply to you.

46. Indemnification

To the extent permitted by applicable law, you agree to indemnify, defend, and hold harmless Styla and its affiliates, directors, officers, employees, contractors, licensors, successors, and assigns from and against any third-party claims, liabilities, losses, damages, judgments, costs, expenses, and reasonable legal fees to the extent arising out of: your violation of these Terms or of applicable law; your infringement of another person's intellectual property or other rights; material you submit to the Platform; products you offer or sell; or your negligent, fraudulent, or wrongful conduct.

This indemnity does not apply to the extent a claim arises from Styla's own breach of these Terms, negligence, or wrongful conduct, and nothing in it limits either party's duty to take reasonable steps to mitigate loss.

We may assume the exclusive defense and control of any matter subject to indemnification, in which case you agree to cooperate with us in that defense.

47. Dispute Resolution and Arbitration

Please read this Section carefully. It requires most disputes between you and Styla to be resolved by individual binding arbitration rather than in court, and waives your right to participate in a class action. You may opt out within 30 days, and doing so will not affect your account or your use of the Platform.

47.1 Talk to us first. Most issues are resolved quickly. Before starting an arbitration, you agree to send a written notice of dispute to legal@shopstyla.com describing the dispute and the relief sought. We will do the same for any dispute we raise with you. If the dispute is not resolved within 60 days, either party may proceed.

47.2 Agreement to arbitrate. Except as set out below, any dispute, claim, or controversy arising out of or relating to these Terms or the Platform shall be resolved by binding individual arbitration administered by the American Arbitration Association under its Consumer Arbitration Rules. The arbitration will be held in Denver, Colorado, or — at your election — in your home county, by telephone, or by video, and may be decided on written submissions where the rules allow. The arbitrator's award may be entered as a judgment in any court of competent jurisdiction. This Section is governed by the Federal Arbitration Act.

47.3 Class action waiver. You and Styla each agree to bring claims only in an individual capacity, and not as a plaintiff or class member in any purported class, collective, consolidated, or representative proceeding. The arbitrator may not consolidate more than one person's claims or preside over any form of representative proceeding. If this waiver is found unenforceable as to a particular claim, that claim — and only that claim — will proceed in court, and the rest of this Section will remain in force.

47.4 Exceptions. This Section does not apply to: (i) claims that may be brought in small-claims court, so long as they remain individual and in that forum; (ii) claims for injunctive or other equitable relief relating to intellectual property or unauthorized access to the Platform; or (iii) any claim where applicable law makes this Section unenforceable.

47.5 Your right to opt out. You may opt out of Sections 47.2 and 47.3 by emailing legal@shopstyla.com with the subject line "Arbitration Opt-Out" within 30 days of first accepting these Terms, including your name and the email address on your account. Opting out affects nothing else about your account. If you opt out, disputes are resolved in the courts identified in Section 48.

47.6 Consumers outside the United States. If you are a consumer resident in the United Kingdom, the European Economic Area, or another jurisdiction whose law does not permit pre-dispute arbitration agreements or class-action waivers against consumers, Sections 47.2 and 47.3 do not apply to you. You may bring proceedings in the courts of your country of residence, and you retain the benefit of the mandatory consumer protection provisions of the law of that country. EU consumers may also use the European Commission's online dispute resolution platform.

47.7 Business users outside the United States. If you use the Platform as a business and the law of the country where you are established applies protections to you that cannot lawfully be excluded — such as the unfair contract terms and consumer guarantee provisions of the Australian Consumer Law — nothing in this Section or Section 48 excludes, restricts, or modifies those protections, and you may bring proceedings under them in the courts of that country. Sections 47.2 and 47.3 otherwise continue to apply to business users to the fullest extent permitted by law.

48. Governing Law

These Terms and any dispute arising out of or relating to them or to the Platform are governed by the laws of the State of Colorado, United States, without regard to its conflict of law principles, and by the Federal Arbitration Act as to Section 47.

Subject to Section 47, the state and federal courts located in Denver County, Colorado have exclusive jurisdiction over any dispute not subject to arbitration, and you consent to their personal jurisdiction and venue.

If you are a consumer resident outside the United States, this choice of law does not deprive you of the protection of the mandatory provisions of the law of your country of residence, and you may bring proceedings in the courts of that country.

If you use the Platform as a business, this choice of law likewise does not exclude the application of mandatory provisions of the law of the country where you are established that apply notwithstanding a choice of foreign law, including the Australian Consumer Law where it applies to you.

49. Changes to These Terms

We may update these Terms to reflect changes to the Platform, changes in law, new features, operational or security changes, or other legitimate business needs.

If we make material changes, we will give notice by appropriate means — posting the updated Terms on the Platform, email, in-app notification, or another reasonable method — and, where the change materially affects your rights, we will give reasonable advance notice before it takes effect.

If you use the Platform as a business — as a brand or a curator — we will give you notice of any proposed change to these Terms, other than purely editorial corrections, by email, at least 15 days before the change takes effect, and longer where the change requires you to make technical or commercial adaptations (for example, changes to store integrations, data feeds, or fee structures). During the notice period you may terminate your agreement with us, effective before the change takes effect, by closing your account. The notice period does not apply where we are subject to a legal or regulatory obligation that requires us to change these Terms in a manner that does not allow us to observe it, or where we must change them to address an unforeseen and imminent danger of fraud, malware, spam, data breaches, or other cybersecurity risks; in those cases we will still notify you of the change by email. You may also waive the notice period expressly, in writing, for a specific change. Changes to these Terms never apply retroactively — including to orders placed, commissions earned, and disputes arising before they take effect — except where a legal or regulatory obligation requires it or where the change is solely beneficial to you.

Unless applicable law requires otherwise — and, if you use the Platform as a business, subject to the notice paragraph above — updated Terms take effect on the date stated at the top of the revised Terms, and your continued use of the Platform after that date constitutes acceptance. Changes to Section 47 will not apply retroactively to any dispute of which we had notice before the change.

50. Interpretation and Miscellaneous

In these Terms, headings are for convenience only; "including" means "including without limitation"; references to the singular include the plural and vice versa; references to a law include amendments and successor legislation; references to writing include electronic communications where permitted by law; and references to days mean calendar days.

If any provision is held invalid, illegal, or unenforceable, the remaining provisions continue in full force and effect.

Our failure to enforce any provision is not a waiver of that provision or any other right. You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign or transfer ours in connection with a merger, acquisition, reorganization, financing, sale of assets, or by operation of law.

Neither party is liable for delays or failures to perform resulting from events beyond its reasonable control, including natural disasters, war, terrorism, civil unrest, labor disputes, government action, internet or telecommunications failures, widespread technology outages, and epidemics or pandemics.

The following survive termination to the extent necessary to give them effect: ownership; intellectual property; licenses; Platform Data; payments and amounts owed; indemnification; disclaimers; limitation of liability; dispute resolution; governing law; and any provision that by its nature is intended to survive.

These Terms, together with the Privacy Policy, the Community Guidelines as published on the Platform and dated as of their most recent revision, and any agreement expressly incorporated by reference, constitute the entire agreement between you and Styla regarding the Platform and supersede all prior agreements and understandings on the same subject matter. If you use the Platform as a business, a material change to the Community Guidelines or to another incorporated document is treated as a change to these Terms and receives the notice described in Section 49.

51. Contact Information

Styla Ventures LLC
1500 N Grant St, Ste R
Denver, CO 80203
United States

• General support — support@shopstyla.com
• Merchant billing, fee statements, and payouts — billing@shopstyla.com
• Sales tax, exemption certificates, and registration notices — tax@shopstyla.com
• Legal inquiries and notices — legal@shopstyla.com
• Privacy and data requests — privacy@shopstyla.com
• Copyright and intellectual property — copyright@shopstyla.com
• Website — shopstyla.com